After more than a decade of development, HowToTrip has evolved from an Italian ski brand into an innovative lifestyle brand centered around three core components: a mountain sports resort, an art valley, and a lifestyle service town.1Month8Day, alongsidethe official signing of the China-Finland Sports cooperation, the unveiling of the HowToTrip Town brand, andOUT OF WHITEthe announcement of the Homestay Competition,“Breaking Boundaries, Connecting with the World——2020The Global Launch Event of the HowToTrip Brand”was successfully held atCHAOHotel in Beijing Sanlitun.In the future, HowToTrip will be guided by its“Boundary-Free Philosophy”as its core value to create a comprehensive industrial cluster, marking the beginning of a deep commitment to brand value here.
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Unrestricted Sports for All Ages, All Seasons
Located in Chongli, the main competition site of the2022Winter Olympics, HowToTrip responds to the national policy of““Three Hundred Million People on Snow””by collaborating with two leading Finnish sports institutions toorganize both mass and professional-level ice and snow competitions and training programs across China.The HowToTrip Mountain Sports Resort, which hosts this collaboration, offers not only winter sports but also a variety of other mountain activities and youth camp programs. Here, people of all ages and skill levels can break through their limits through sports, regardless of season or activity type.
Cross-Border and Cross-Cultural: Blending Art with Nature
HowToTrip understands that culture is the soul of tourism, and tourism is the carrier of culture. As another core asset, the HowToTrip Art Valley has recently engaged global artistic resources through initiatives such as the“OUT OF WHITEHomestay Design Competition”and the“OUT OF WHITE“Beyond White Snow” Immersive Art Installation Exhibition,”integrating them into the area’s ever-changing natural ecology to inject unique vitality into HowToTrip and promote the robust growth of Chongli’s cultural tourism market.
Balancing Activity and Tranquility: Blurring the Lines Between City and Countryside
Beyond sports and art experiences, the town’s comprehensive lifestyle services offer the conveniences of urban living. Nestled against the mountains, the peaceful yet distinctive star-rated hotels in HowToTrip Town provide a serene escape. In addition, upcoming features such as luxury wilderness campsites, hot spring facilities, as well as distinctive experiences like the Birch Art Zone and HowToTrip Lake are set to enter the public eye. Together, these elements compose a rich tapestry of leisure living in the town.the United StatesChapter. With the opening of the Beijing-Zhangjiakou High-Speed Railway, Chongli and its surrounding areas have been incorporated into the capital's one-hourlivingcircle. Relying on alpine skiing,sports, Duole Meidi breaks down geographical and urban-rural barriers, giving rise to new forms of lifestyle.
Explore knowledge through nature, and promote development through science education and conservation.
The picturesque Qique Liang is home to a diverse range of plants. Leveraging this natural gift, Duole Meidi is set to build a Museum Life Valley, compile the "Duole Herbal Encyclopedia", and construct a Ming Great Wall Ruins Park. With nature stretching boundlessly and civilization spanning millennia, visitors can experience a seamless integration with nature here, embracing a lifestyle that returns to their true selves.
From a single ski resort to an all-age, all-season comprehensive lifestyle town, Duole Meidi breaks away from traditional industry development paths. Starting with skiing and rooted in cultural creativity, it integrates the synergistic development needs of people, sports, art, and nature. By continuously breaking boundaries and surpassing limits, it enables everyone to find their own life’s5season.