On December 2, 2019, Braun, a leading men’s grooming brand under Procter & Gamble, held a “Braun Design, Beloved Gifts” Braun x Xiao Zhan sharing event in Shanghai. The event showcased Braun’s design philosophy passed down over nearly a century, integrating refined minimalist design concepts with innovative technology to become the ultimate choice for beloved gifts. Xiao Zhan, as the Braun brand ambassador, appeared at the event and interacted warmly with fans. He not only shared his shaving experience as an everyday Braun user but also revealed that Braun’s timeless design philosophy carries meaningful symbolism, making it the perfect gift for the upcoming holidays.
Braun Design, Timeless Elegance
What is Braun design? From 1921 to 2019, every product’s design has been at the forefront of its time, constantly surpassing itself and transcending the ages. As brand ambassador Xiao Zhan shared at the event, the classic pieces he encountered during photoshoots remain seamlessly integrated into modern home environments, never feeling outdated.
(Mr. Justin Hsu, Vice President of Communications and Public Relations for P&G Greater China, presents Xiao Zhan with an engraved Series 9 razor)
Over nearly a century, Braun has created countless classic designs and, through heritage and innovation, introduced the new Series 9 razor. The Series 9 not only continues Braun’s signature minimalist style but also represents the pinnacle of Braun’s technology. With just one button, it orchestrates the collaboration of over 400 internal components. Coinciding with Braun’s 99th anniversary, Mr. Justin Hsu presented Xiao Zhan with a thoughtful gift: a Series 9 razor engraved with the initials of Xiao Zhan’s name, symbolizing a long-lasting bond between Braun and Xiao Zhan, and wishing them both continued excellence in their respective fields.
(Xiao Zhan demonstrates the peak performance of the Braun Series 9 with Braun scientists on-site)
Braun Ambassador Xiao Zhan, Warm Gift Season
Despite the cold weather in Shanghai that day, it couldn’t dampen the enthusiasm of the fans. Xiao Zhan appeared in a sharp suit, sharing his understanding of Braun’s design philosophy and generously recounting his first shaving experience, admitting he was quite nervous due to his inexperience. He also engaged fans in a fun brain challenge, subtly helping them answer questions and thoughtfully catering to their wishes, instantly igniting the atmosphere. Braun also prepared a special moment for fans who couldn’t attend, presenting a heartfelt video message from fans expressing their affection for Xiao Zhan over the years. A child even delivered a message from her mother: “Wishing Xiao Zhan happiness every day and in all four seasons,” adding that her whole family would be happy if Xiao Zhan was happy. The innocent blessing drew laughter from the crowd.
(Xiao Zhan takes a group photo with all the fans)
Touched by this sincere gift, Xiao Zhan expressed his gratitude to the fans who have supported him along the way. To thank his loyal supporters, Xiao Zhan warmly joined all the fans for a group photo, sending the atmosphere to new heights. He also shared that during this heartwarming winter moment, he hopes Braun can become the warmest gift between everyone and their loved ones.
Braun’s Loving Gesture, Accompanying Them Every Day
With the approach of the holiday season, the festive atmosphere grows warmer, and everyone seeks to convey deep affection through heartfelt and thoughtful gifts. Mr. Steven, General Manager of Brand Management for Braun Greater China, shared his own story and perspective on what makes a meaningful gift. He explained that a good gift not only requires time and craftsmanship but, more importantly, represents sincere intentions that accompany loved ones every day.
(Xiao Zhan recommends the Braun Series 9 as the top gift choice for the upcoming gift season)
Mr. Justin Hsu mentioned in his speech: “A Braun razor can last up to seven years. This intimate, daily companionship makes Braun the best token to witness love.” The pinnacle Braun Series 9 razor inherits the precision engineering and practical performance of German manufacturing. Upholding the philosophy of “Braun Design, Lasting Companionship,” each razor undergoes over 1,000 processes and 64 quality inspections before leaving the factory. This ensures that every sentiment and love sent through Braun remains fresh over time. Throughout the seven years of daily use, the recipient will feel the genuine care behind the gift, shaving with the “pure” closeness of love.
At the end of the event, Xiao Zhan also recommended the practical and meaningful Braun Series 9 as the top gift choice, hoping it can accompany loved ones in daily life. The Braun Series 9 is now available at the Braun Tmall flagship store. Head to Tmall, search for Braun, and enjoy Double 12 discounts, vouchers, and exclusive offers. Give your loved one a Braun razor, so loving companionship is never missed.
