On December 1, the 2019 China (Jinhua) Influencer Fishing Competition grandly kicked off at the Dielai Yuansu Hotel in Wucheng District, Jinhua City.
The 2019 China (Jinhua) Influencer Fishing Competition was guided by the Chinese Angling Association, hosted by the People's Government of Wucheng District, Jinhua City, and the Zhejiang Provincial Angling Association. It was initiated by the District Economic and Commercial Bureau, the digital economy authority of Wucheng District, Jinhua, and jointly executed by the District Culture, Tourism and Sports Bureau, Xinsi Subdistrict, and Jinhua Meichen Trading Co., Ltd. (Jia Diao Ni brand), among others.
Attending the opening ceremony were Shao Guoqiang, Vice Mayor of Jinhua Municipal People’s Government; Su Baosheng, Director of the Second Department of the Social Sports Guidance Center of the General Administration of Sport of China and Secretary-General of the Chinese Angling Sports Association; Cai Yan, Secretary of the Wucheng District Committee; Chen Zhijian, Deputy Secretary-General of Jinhua Municipal Government; Sun Zhedong, Vice President of the Provincial Angling Association; Ye Xinliang, Director of the Municipal Commerce Bureau; Shao Guolong, Director of the Municipal Sports Bureau; Zhang Ruxian, Chairman of the District CPPCC; Zhang Pu and Fan Fengxin, Deputy District Mayors. Also present were hundreds of national-level competitive fishing masters and influencers, as well as representatives from domestic influencer platforms such as Alibaba, Douyin, and Kuaishou.
The opening ceremony was presided over by Huang Guojun, District Chief of Wucheng District, Jinhua City.
Huang Guojun, District Chief of Wucheng District, Jinhua City
Cai Yan, Secretary of the Wucheng District Committee, delivered a speech; Su Baosheng, Secretary-General of the Chinese Angling Sports Association, offered congratulatory remarks; and Xie Xiaozhong, General Manager of Jia Diao Ni, introduced the competition preparation.
The 2019 China (Jinhua) Influencer Fishing Competition Grandly Opens
Cai Yan, Secretary of the Wucheng District Committee, Jinhua City
Cai Yan, Secretary of the Wucheng District Committee, pointed out that Wucheng has long been known as the “Zoulu of the South,” blessed with abundant resources and a wealth of notable figures. As the urban core area of Jinhua, Wucheng actively receives economic radiation from the provincial capital Hangzhou, neighboring counties such as Yiwu and Dongyang, the Jinyi metropolitan area, as well as the Yangtze River Delta and Pearl River Delta. The district’s economy and society have entered a fast, healthy, and sustainable development track, making it a preferred destination for investment and entrepreneurship. Meanwhile, an open Wucheng embraces regional economic integration with an open mindset, awareness, and initiatives, looking forward to jointly pursuing development with more partners. Wucheng is not only a land of ecological livability but also a sacred place for honest business. With more preferential policies, a superior environment, and high-quality services, Wucheng attracts visionary individuals to realize their ambitions. Leveraging this “Influencer Fishing Competition,” Wucheng will also expand its digital entertainment economy and create a happy and beautiful city.
Su Baosheng, Secretary-General of the Chinese Angling Association
Su Baosheng, Secretary-General of the Chinese Angling Association, expressed expectations and blessings for this influencer fishing competition. He noted that the event is a unique case and an experiment within the sequence of China’s National Angling Competitions. In form, it builds a platform for ordinary anglers to deeply understand the sport of fishing through participation, and creates a window for fishing enthusiasts nationwide to learn about the charming city of Jinhua. He believes this activity will benefit the development of Jinhua’s fishing industry and characteristic tourism, achieving a win-win situation where the competition promotes development and development drives the competition.
Xie Xiaozhong, General Manager of Jia Diao Ni
Xie Xiaozhong, General Manager of Jia Diao Ni, on behalf of the event organizers, reported to the attendees on the 2019 China (Jinhua) Influencer Fishing Competition.
Xie Xiaozhong stated that the 2019 China (Jinhua) Influencer Fishing Competition is a key component of the 2019 Digital Entertainment Industry Expo hosted by the Jinhua Municipal Government. The competition invited over 100 fishing influencers and national-level fishing masters, with a combined fan base of over 30 million. The goal is to make the fishing competition a digital entertainment event with Jinhua’s characteristics and influence—not only showcasing Jinhua’s achievements in digital entertainment both within and outside the province, helping Jinhua become a tourist destination integrating leisure fishing and water sports, but also expanding sales channels. By establishing collaborations between influencers and local businesses, it opens up new avenues and methods for promoting Jinhua’s local specialty products.
Subsequently, Shao Guoqiang, Vice Mayor of Jinhua City, announced the opening of the “Beautiful Jinhua, Flower-Filled Wucheng” 2019 China Influencer Fishing Competition. Multiple guests poured golden sand together, officially launching the influencer fishing competition.
Famous host Zhao Zhongxiang and crosstalk actor Hou Yaohua sent video congratulations, wishing the competition a complete success.
Jia Diao Ni Boosts Jinhua’s Digital Economy Development
Promoting the in-depth development of Wucheng’s tourism culture and traditional leisure angling sports culture with the standards of a national competition and the approach of “Internet + Sports,” the 2019 China (Jinhua) Influencer Fishing Competition aims to foster the vigorous growth of the digital economy in Jinhua.
Developing the digital economy is a national strategy and also the direction for local economic development. Enterprises, too, will achieve great things in the digital economy.
Wucheng is the second-largest information transmission and exchange hub in Zhejiang Province, an important data center for domestic telecom operators, and uniquely positioned for developing the information industry. Especially, sectors like e-commerce and digital entertainment within internet-based economies have developed rapidly, laying a solid industrial foundation.
As a local Jinhua enterprise, Jinhua Meichen Trading Co., Ltd. (Jia Diao Ni brand), rooted in the research and production of fishing gear, has gradually grown into a large enterprise integrating R&D, production, and sales of fishing equipment. Its brands include Jia Diao Ni, Xincheng, and Huoli, with a product range covering fishing rods, tackle boxes, rod holders, landing nets, fishing chairs, and various fishing accessories.
In 2010, Jia Diao Ni began exporting its products to ten countries including the United States, Canada, France, and Japan. In 2018, it pioneered the new retail trend in the fishing gear industry by enabling online payment and offline pickup. In 2019, it increased support for live streaming and launched an influencer streamer development program.
Looking at the development of the Jia Diao Ni brand, it is not only a corporate growth story but also a microcosm of the company’s digital economy evolution.
During the annual Double 11 promotion, Jia Diao Ni’s customer service can identify the gear needs of five different types of anglers per minute on average. On peak promotional days, they answer 500,000 questions attentively, promptly “rescuing” nearly 50,000 aspiring expert anglers. In the warehouse, an average of 20 packages can be packed per minute. In the fishing gear e-commerce sector, not only does Jia Diao Ni earn praise for its professional advice, accurate orders, and fast packing, but its unique business model also rivals its excellent customer service.
As a partner in international events like the Super Cup at the Big Pond, collaborating with Hunan TV for the “Fishing Carnival Night,” regularly hosting major national fishing events, and becoming the designated fishing gear for numerous competitions… With endless creative activities, experience-focused marketing, deep vertical insights, and meticulous operations, Jia Diao Ni not only secures strong user loyalty but has also become the top brand in e-commerce fishing gear, giving rise to a new wave in Jinhua’s digital economy and injecting unlimited vitality into Wucheng’s digital development.
This time, Jia Diao Ni shares its resources with Wucheng by organizing the 2019 China (Jinhua) Influencer Fishing Competition. As the main operating enterprise involved in the planning and execution of the event, it uses internet marketing as a starting point, taps into the influencer economy, unlocks consumption potential, and propels Wucheng’s digital economy toward deeper development.