Recently, SPYDER, a high-end American professional ski apparel brand, announced its official entry into the Chinese market. As the top-selling ski apparel brand in the North American market, SPYDER enjoys an outstanding reputation among sports enthusiasts for its deep skiing heritage.
At the invitation of the SPYDER brand, U.S. national ski team gold medalistsCasey Andringa and Maggie Voisinvisited China to get an early taste of the 2022 Beijing Winter Olympics ski events venue at Genting Snow Park in Chongli. They also attended a high-tech SPYDER brand party at Thaiwoo Ski Resort in Chongli.
Technology at its core, performance backed by achievements
The SPYDER brand has been the official sponsor of the U.S. national ski team since 1989, a partnership that has lasted over 30 years and built a strong and proud relationship. It has also previously been the official sponsor of the Canadian and Australian national ski teams.
Over the past 30 years, the SPYDER brand has helped the U.S. national ski team win 26 Olympic medals, 35 World Championship titles, and 37 FIS World Cup trophies, showcasing countless remarkable moments together. In 1994, SPYDER founder David Jacobs obtained the SpeedWyre patent, which featured a revolutionary "tripwire" design element that could reduce wind resistance by up to 40% during skiing. Within two years of the patent’s launch, it helped the U.S. national ski team secure gold, bronze, and fifth-place finishes at the World Championships.
The SPYDER brand insists on putting technology at its core, continuously pursuing innovation and developing products that meet consumer needs, defining technology and innovation as the foundation of the SPYDER DNA. Although it originated in skiing, SPYDER is not limited to that—its range of products aimed at driving innovation in sports equipment has become the driving force behind the brand’s unwavering pursuit of helping sports lovers enjoy the best experience possible.
Breaking boundaries, creating a new sports experience
SPYDER strives to break the boundaries between function, technology, and fashion, redefining the way we move, how we feel, and crafting a new sports lifestyle experience.
To this end, SPYDER has established strategic partnerships with many leading technology brands, incorporating world-renowned high-tech materials into its products, such as:
Gore-Tex: A durable windproof, waterproof, and highly breathable fabric that is an ideal solution for all kinds of winter sports.
AVRA: A groundbreaking high-performance fiber from EASTMAN that keeps wearers dry, warm, and comfortable for extended periods.
PRIMALOFT: An insulating material featuring innovative patented technology, soft and fluffy with excellent warmth comparable to goose down.
D3O: A highly advanced impact-resistant material that is soft and elastic, ensuring comfort while effectively absorbing impact to protect the wearer. Many top skiers have used competition gear containing D3O material at the Winter Olympics. With these cutting-edge technologies, SPYDER products help users push the limits of human performance in sports.
As U.S. national ski team athletesCasey Andringahave said: SPYDER apparel offers exceptional quality, with outstanding flexibility, warmth, and comfort that enable athletes to perform at their highest level and achieve better results.
And the athlete who won gold at the PyeongChang Winter Olympics and gold at the 2018 X GamesMaggie Voisinshared: In my collaboration with SPYDER, I felt that the brand pays great attention to the athletes’ wearing experience, actively seeks feedback, and makes timely improvements to ensure the best possible experience—something unmatched by other brands.
With the official entry of the SPYDER brand into the Chinese market, it is believed that Chinese skiers and sports enthusiasts will enjoy higher-quality ski apparel, and it is hoped that this will help skiers achieve even greater success at the 2022 Beijing Winter Olympics. Sports lovers will also be able to enjoy a more comfortable and enjoyable athletic experience.
About the SPYDER brand
SPYDER is a professional American ski brand founded in 1978. As the official sponsor of the U.S. national ski team for 30 years, its products combine high-tech manufacturing, athletic functionality, and fashionable design, providing professional gear for top skiers worldwide and achieving numerous awards at the Olympics, World Cup, and World Championships.
Focusing on technology and continuous innovation, SPYDER redefines training methods, enhances the sports experience, and creates a new lifestyle philosophy for consumers.