On November 15, Beijing. As the Beijing-Zhangjiakou High-Speed Railway entered its final testing phase before official launch, and with the 2022 Winter Olympics drawing ever closer, the American high-end professional ski brand SPYDER officially opened its flagship store in Beijing’s Oriental Plaza on November 15 and announced its market entry into China during the countdown to the Beijing Winter Olympics. As a well-known American premium professional ski brand, SPYDER’s arrival will undoubtedly inject fresh energy into the development of China’s winter sports market.
The SPYDER Brand Officially Launches
On November 15, the SPYDER brand held a grand China launch event at Beijing’s Oriental Plaza. Already known to many Chinese skiing enthusiasts as a ski brand with over 40 years of heritage, SPYDER’s market entry ahead of the Beijing Winter Olympics will leverage its decades of success to support the growth of China’s winter sports industry. The event was attended by prominent domestic ski clubs and professional media, along with American national team skier and Olympic official Han Xiaopeng (China’s first men’s gold medalist at the Winter Olympics).
Olympic Official Han Xiaopeng
American National Ski Team Athletes
Casey Andringa (pictured left)
Maggie Voisin (pictured right)
Famous Chinese Actor Li Guangjie
Well-known Chinese actor Li Guangjie, famous for his recent hit films such as The Wandering Earth and The Snowstorm, also attended as a special guest of the SPYDER launch event. He showcased the unique appeal of SPYDER apparel on-site and participated in a dialogue with American national team skier and Olympic official Han Xiaopeng, discussing the development of skiing in China and sharing insights on expectations for the Beijing Winter Olympics, together witnessing the momentous entry of the SPYDER brand into China.
40 Years of Crafting Ultimate Product Experiences
The launch event featured a color scheme of black, white, and red—SPYDER’s brand colors—creating a stylish and tech-inspired visual experience. The main branding area, centered around the SPYDER philosophy—PREPARE (train), PERFORM (compete), LIVE (live life)—highlighted the brand’s PPL lifestyle concept. Rooted in skiing, SPYDER focuses not only on the exploration and development of skiwear technology but also provides urban consumers who are passionate about fitness and improving their quality of life with products that align with contemporary aesthetics and offer strong functional benefits. The brand encourages people to fully embrace the joy that sports bring to life. Every day of the year, every skiing enthusiast is preparing (PREPARE), performing (PERFORM), and living (LIVE) the life they have chosen. From Olympic athletes to outdoor adventurers and fitness enthusiasts, they all share the same passion and drive for every sporting activity. Adapting to various sports and seasons, SPYDER remains committed to its PREPARE, PERFORM, LIVE philosophy, offering the most professional support to athletes.
During this launch, the SPYDER brand unveiled the same professional skiwear customized for the U.S. national team, introducing and showcasing the high-tech features and professional design concepts of the gear. Since sponsoring the U.S. National Ski Team in 1989, SPYDER has remained dedicated for 30 years. In 2002 and 2004, it became the official sponsor of the Canadian and Australian Alpine Ski Teams, respectively, witnessing generations of outstanding athletes reach the podiums of world-class skiing competitions.
Since its founding in 1978, the brand has been redefining the concept of fashionable sports with a focus on high-tech manufacturing, athletic functionality, and stylish design. After 40 years of product evolution, SPYDER not only integrates cutting-edge technology and refined design inspiration into the U.S. national team skiwear but also infuses its understanding of athletic vitality into everyday apparel, making it a beloved sportswear brand among athletes in the U.S. and around the world.
Unveiling a New Chapter in China’s Winter Sports
With its entry into China’s winter sports market, the SPYDER brand brings a fresh injection of energy to the industry. It presents the product technologies and sports culture refined in the U.S.—a winter sports powerhouse—to Chinese skiing enthusiasts and industry peers, providing a strong boost for the upcoming 2022 Beijing Winter Olympics. Having cultivated the skiing market for many years, SPYDER already boasts a large base of loyal customers worldwide. As China’s winter sports industry continues to grow and mature, enthusiasm for the sport among skiers is rising. SPYDER will grow alongside China’s winter sports endeavors, helping to elevate the Beijing Winter Olympics’ skiing events to new heights.
With great events on the horizon and a promising future ahead, the SPYDER brand is poised to showcase the unique charm of this American professional ski brand to China in a whole new light.
# # #
About the SPYDER Brand
SPYDER is an American professional ski brand founded in 1978. As the official sponsor of the U.S. National Ski Team for 30 years, its products combine high-tech manufacturing, athletic functionality, and stylish design. It provides professional gear for top skiers worldwide and has won numerous accolades at the Olympics, World Cup, and World Championships.
Driven by technology and committed to continuous innovation, SPYDER redefines training methods, enhances the sports experience, and creates a new lifestyle philosophy for consumers.