“Thank you, uncles and aunts from 361°, for giving us warm coats that make our school journey no longer cold. I will study hard and live up to everyone’s expectations.” Wearing 361° Kids’ smart temperature-control cotton coat, 10-year-old Sangjidongzhu had a happy smile on his face.
Recently, staff members of 361° Kids’ public welfare campaign went to Amuquhu Town Central Primary School in Xiahe County, Gannan Tibetan Autonomous Prefecture, presenting students with the latest batch of smart temperature-control cotton coats developed by the brand, bringing them warmth on their winter school journeys.
At the same time, 361° Kids announced the official launch of its 2019 winter #WarmWithYou public welfare program. Consumers who participate in the activity and earn points can not only enjoy discounts on 361° Kids products but also convert their points into donations for children in mountainous areas, helping kids on the Qinghai-Tibet Plateau enjoy a warm winter.
361° has been actively involved in public welfare for over a decade, wholeheartedly supporting initiatives in “educational assistance,” “child care,” “home reconstruction,” and “environmental protection.” This time, in collaboration with the Gansu Committee on the Care of the Next Generation, 361° Kids learned about the tough winter school journeys faced by children in the Qinghai-Tibet mountainous regions—taking Amuquhu Town as an example, located on the northeastern edge of the Qinghai-Tibet Plateau, with an average altitude of over 3,500 meters. Winter sets in as early as October, and after several heavy snowfalls, local temperatures stay around -20°C for the next three months. In such a harsh environment, children’s daily commutes to and from school are extremely cold. Due to limited financial resources, the only way they keep warm is through the heat generated by running. As this is a purely pastoral Tibetan-inhabited area and the only school in town, even with running, the journey to school takes over an hour, and snow-covered roads in winter extend the trip even longer.
Upon learning about this situation, 361° Kids quickly took action, delivering a batch of newly developed high-tech smart temperature-control cotton coats to the children as winter arrived. At the donation site, the children happily received these beautiful, fun, and practical “self-heating” clothes. Dressed in their cool new coats, the kids were full of curiosity about the heating technology inside. They kept pressing and touching the coats, trying to figure out how they could generate heat on their own.
To satisfy the children’s curiosity, 361° Kids’ staff patiently explained the scientific secrets behind the smart temperature-control coats. It is reported that this technology has passed the safety inspection and certification of the professional CTB organization. The heating device uses a common power bank as its energy source, and there is a temperature control button inside the lining of the coat, allowing one-touch warming, three-level adjustment, and heating up in just 10 seconds. On the back of the coat, carbon fiber heating pads are used. When the button is pressed, the back of the coat quickly warms up. This amazing technology excited the children, who, under the guidance of the staff, experienced the warmth brought by the high-tech coats.
During the donation event, 361° Kids also announced that to encourage more members of the public to take part in the #WarmWithYou public welfare campaign, the brand’s “Warm With You” public welfare point-donation activity had officially gone online—those who wish to show care for children in mountainous areas can invite friends to support the cause or donate their membership points to contribute to the 361° Kids public welfare fund pool. The more points contributed, the greater the value of the donated items.
Currently, the activity has received widespread acclaim from many consumers. Numerous netizens have left messages on the activity page praising 361° Kids’ public welfare efforts. In addition, the points pool has rapidly increased, providing a rich selection of sports equipment for children in the mountains. With more caring individuals joining in, this online #WarmWithYou public welfare initiative is expected to be a great success.
Caring for every child in China and ensuring that every child in the country can enjoy a free and genuine happy childhood is the brand vision of 361° Kids and a social responsibility the company has consistently upheld. Through this online and local joint Warm With You public welfare campaign, 361° Kids has turned the brand’s charitable love into action, using online channels to create a pathway that delivers care from all over society to children in poor mountainous areas of the Qinghai-Tibet Plateau. Relying on high-tech products, the campaign effectively addresses the real-life challenges these children face in their daily lives and studies, enabling children under the same sky to share a better life. It also builds one of the most heartwarming winter scenes in China in 2019 through the laughter of the children in the mountains.