“Rhythm of Ice and Snow, Gathering in Changbai”—On November 18, 2019, the 2019-2020 winter season at Changbai Mountain Luneng Resort officially opened, kicking off a joyful winter season for snow enthusiasts.
A Brand-New Winter Holiday Experience
— 7th Vitality Park, a New Winter Adventure Awaits!
In 2019, Luneng Group launched its 7th Vitality Park IP product. Leveraging its own advantages in hotels, commerce, and cultural tourism resorts, the group has created a nationwide, connected, and growing platform themed around active sports. It encompasses family education, outdoor experiences, and extreme challenges, offering everyone a new way to explore nature, discover themselves, and grow through vacation experiences.
Relying on its premium ice and snow resources, Changbai Mountain Luneng Resort has upgraded and refreshed for the 2019 winter season, introducing the 7th Vitality Park Ski Resort and the 7th Vitality Park Snow Play Park. The ski resort covers an area of 32 hectares, featuring 15 high-quality ski runs designed across an ultra-wide snowfield, along with newly added wave runs, obstacle runs, and a dedicated children’s ski instruction area, providing a rich variety of holiday experiences for different types of skiing vacationers.
The 80,000-square-meter Snow Play Park offers over 20 snow play activities, catering to all age groups. With exciting options like snow tubing and horse-drawn sleigh rides, visitors can fully enjoy the charm of northern ice and snow.
Supporting Youth Development in Snow Sports
— 7th Planet Camp, a Journey of Learning and Growth
Based on its abundant ice and snow resources, international ski schools, a professional camp counselor team, and comprehensive supporting services, the 7th Planet Camp offers a variety of fun winter camp programs tailored to the season. Changbai Mountain, with its mysterious and magnificent natural scenery, profound folk culture, and the softest snow in winter, is the perfect destination for children’s educational adventures.
In the 2019-2020 winter season, Changbai Mountain Luneng Resort will actively respond to the national call for “Getting 300 Million People on the Snow,” providing even more diverse ice and snow sports experiences for young people. The resort will continue to promote initiatives such as youth snow sports participation and snow education in classrooms, contributing to the Beijing Winter Olympics.
Upgraded Vacation Service Quality
— Creating a New Way of Traveling for Vacationers
In the 2019 winter season, Changbai Mountain Luneng Resort is committed to providing more thoughtful, high-quality services for vacation guests. A dedicated children’s care service is offered for family travelers, ensuring children have their own fun and engaging experiences. The Vacation Assistant Service aims to create a new kind of light travel experience for resort guests.
In addition to considerate services, Changbai Mountain Luneng Resort has partnered with Mobike Car Rental and Shenzhou Car Rental to maximize convenience for travelers, delivering a relaxing, convenient, and comfortable vacation experience. There is also the 7th Vitality Hub commercial street, which provides one-stop services to meet guests’ daily vacation needs, including specialty shopping, leisure entertainment, and gourmet dining.
International Hotel Cluster Adds New Highlights
— Accor Brand Joins, Elevating Stay Quality
In the 2019 winter season, the international hotel cluster at Changbai Mountain Luneng Resort makes its grand debut. The prestigious French Accor brand has joined forces, elevating the quality of the hotels and services to new heights and perfecting the vacation amenities. On November 30, the first MGallery hotel in China—the Wang · Changbai Luneng MGallery Select Hotel—and the Changbai Mountain Luneng Resort Swiss Hotel Resort opened with great fanfare. With romantic Nordic flair meeting the natural beauty of Changbai Mountain, these properties will attract many vacationers seeking both premium accommodation and fresh experiences.
More Innovative Vacation Services
— 7th Sports Alliance & 9th Wellness Services
The 7th Sports Alliance fully integrates Luneng’s sports DNA. It is a sports service platform at Changbai Mountain Luneng Resort tailored for youth students, social groups, and corporate teams. Featuring high-quality accommodation, multifunctional facilities, a wide range of outdoor sports, and a professional service team, it offers four main services: sports venue rentals, amateur event planning and organization, corporate team-building and incentive events, and youth sports training.
As “wellness travel and residency” gradually becomes a pursued lifestyle at Changbai Mountain Luneng Resort, the resort pays close attention to the varying needs of guests at different stages and levels—from nutritious meals to the vacation environment—exploring every detail of wellness living. The 9th Wellness Services rely on Tongrentang’s Cuizhi brand to provide an integrated medical and wellness system rooted in traditional Chinese medicine, offering a healthier and more suitable travel experience for all.
In the fully upgraded 2019-2020 winter season, Changbai Mountain Luneng Resort welcomes all ice and snow enthusiasts to enjoy a cozy and joyful holiday.