With major media outlets collectively spotlighting it, forums buzzing with reposts, and thousands of outdoor enthusiasts frantically signing up... The “Leaf with Me”・2012 Lafuma Hiking Season themed website, which went live on May 1st, has attracted strong interest from outdoor enthusiasts and rapidly ignited an unstoppable hiking craze nationwide. As one of this year’s highly anticipated branded outdoor events, the “Leaf with Me”・2012 Lafuma Hiking Season spans seven months and is divided into four major competition zones across the country — North China, Northeast China, Northwest China, and Southwest China — leading participants to challenge four top-tier domestic outdoor hiking routes. With professional event scheduling, rich content offerings, and innovative formats, it has drawn admiration from outdoor enthusiasts across the country, pushing participation to a fever pitch. Meanwhile, as the organizer, the renowned French outdoor brand Lafuma further advocates for green outdoor living. By seamlessly integrating event activities with environmental causes, the campaign has spread the green spirit into the hearts of every outdoor enthusiast.
First Week Breaks 100: “Leaf with Me”・2012 Lafuma Hiking Season Sweeps the Nation
According to the organizers, since the launch of the “Leaf with Me”・2012 Lafuma Hiking Season themed website half a month ago, online registrations have been steadily climbing. In just one week, the number of participants surpassed 100, while phone inquiries and online connections from interested individuals have been non-stop. “This event is incredibly popular. Many of my friends in the outdoor community have joined, and I’ve signed up for the Beijing Lingshan hike. The number of participants is already over 100. I really hope we can all make it through together, and I also hope Lafuma will organize more such events in the future,” said contestant “Climber” from Liaoning.
As the first leg of the event, the North China zone – Beijing Lingshan Station – has received the highest level of online attention among the four zones, with nearly 200 successful registrants. A rich variety of activity segments has undoubtedly been one of the key factors attracting outdoor enthusiasts. “In the two-day, one-night trekking event in the North China zone, we’ve included exciting elements such as lightweight loaded trekking races, tent-pitching competitions, and a romantic large-scale bonfire party. We’re also offering numerous top-tier Lafuma outdoor gear prizes, creating a vivid, fun, and unforgettable outdoor journey for all hikers,” a spokesperson for the event told reporters.
Additionally, the “Leaf with Me”・2012 Lafuma Hiking Season has drawn many top-tier outdoor experts. Among them are Nima Tribe professional mountaineer and Southwest China contestant “Sunward,” who has successfully summited several snow-capped mountains in China; Northwest China contestant “Bug shino,” who has completed ten treks across the Gongga Mountain area in western Sichuan and reached Everest Base Camp; Northeast China contestant “Lightning,” who has organized desert crossings and survived in sub-zero temperatures of minus 20 degrees; and North China contestant “Noon Sunshine,” a senior leader from Beijing’s Xiaoyao Outdoor Club and experienced in multiple long-haul heavy-load treks. Beyond individual athletes, the event has also attracted active participation from well-known domestic outdoor clubs such as Sunshine Outdoor Club, 8264 Chengdu Gesanghua Hiking Nest, Dalian Free Tribe Outdoor Sports Club, Tianya Outdoor, and Beijing Outdoor Trend. Coverage spans major cities including Beijing, Shanghai, Guangzhou, and Chengdu, forming an inclusive and diverse scene.
Northwest China contestant “Bug shino”
North China contestant “Noon Sunshine”
Advocating for Public Welfare & Environmentalism – Lafuma Ignites a Green Hiking Craze
It is reported that the “Leaf with Me”・2012 Lafuma Hiking Season proudly waves the green flag, perfectly blending hiking competitions with public welfare and environmental concepts, and conveying the green outdoor ethos to the public through a variety of engaging activities. The organizing committee explained that based on the unique features of the four routes, each zone has set up distinctive public welfare initiatives. Carbon reduction efforts — such as minimizing bottled water use, wildlife protection — under the theme of life care, green environmental actions — focused on cherishing every inch of land, and earth-loving actions — leaving only footprints — are the four major public welfare themes interwoven throughout the hiking events in each zone. Through lively and interesting content, participants can experience the charm of green outdoor living and absorb the ideas of public welfare and environmentalism in real actions.
The green outdoor philosophy promoted by this event has also caught the attention and praise of many outdoor enthusiasts, earning unanimous acclaim from notable figures in the outdoor industry and sparking a fresh wave of green hiking enthusiasm. “The natural environment is the home we depend on for survival. With the rising tide of mass outdoor activity, protecting the ecological environment and advocating green practices have become essential outdoor values. The event organized by Lafuma effectively spreads these public welfare and environmental concepts, making it a very commendable and healthy initiative,” said Yang Bo, Editor-in-Chief of Outdoor Magazine, giving high praise to the event.
As the organizer, the Lafuma outdoor brand has always advocated for harmony between humans and nature, as well as the endless Alpine spirit and ecological conservation ideals. These principles are reflected not only in the craftsmanship of their products but also permeate their various brand events. “The purpose of this event is not only to inspire people to embrace outdoor spirit — to express themselves, connect with nature, and dare to take on challenges — but also to widely disseminate the green outdoor values promoted by Lafuma. We hope outdoor enthusiasts can join Lafuma in experiencing the beauty of nature and understanding the true essence of green outdoor living,” said Park Jong-hyun, Deputy General Manager of Lafuma China.