MM Customizable Core ―― SALEWA (Salewa) 2012 Autumn/Winter New Product Ordering Fair

　　On May 28 and 29, the renowned European mountaineering and outdoor brand SALEWA (Salewa), with a history of 77 years, held its grand 2012 Autumn/Winter New Product Ordering Fair at the Beijing Tianlun Songhe Hotel near Wangfujing. Nearly 80 outdoor stores, department store channel distributors, and media representatives attended.

　　Following General Manager Mr. Li Yun’s sincere and concise welcome speech, SALEWA China Sales Director Yao Zhenyu revealed that as of the end of 2011, SALEWA had achieved a total turnover of 220 million euros globally, with over 3,000 sales outlets worldwide. In mainland China, the number of sales points will increase from the current 35 to 100 by the end of 2012. Asia Regional Customer Manager Florian Miguet also made commitments regarding product and after-sales service.

　　As is well known, SALEWA is one of the few mountaineering and outdoor brands capable of offering comprehensive outdoor solutions — from head to toe, inside out, for all weather and terrains. SALEWA has applied this philosophy to its children's line, as seen in the functional children's footwear displayed at the fair, covering series for mountaineering, hiking, and rock climbing. Footwear is one of SALEWA’s strongest-selling product categories, with sales reaching 250,000 pairs. For the first time at this ordering fair, heavy-duty hiking shoes specifically designed for snowboarding were showcased, featuring gaiters and adjustment buckles. Every SALEWA product comes from a highly professional design and R&D team, placing great emphasis on feedback and suggestions from athletes. The GLEN PLAKE’S CHOICE series, named after GLEN PLAKE — a member of SALEWA’s extreme mountaineering and skiing team and hailed as the father of freeride skiing — includes ski and mountaineering apparel and backpack collections. “I can proudly say that this product line bearing my name offers the most fitting solutions for those who dedicate their passion to mountaineering and skiing!” As a hybrid brand that inherits German quality and Italian fashion design, SALEWA has incorporated denim and fashion elements into its new LAMANO rock climbing series, making climbing walls even more stylish and eye-catching. The highlight of this new product ordering fair was SALEWA’s newly launched MIX&MATCH Customizable Core series. This series of outerwear allows for customizable combinations of different materials, functions, and colors, offering hundreds of styles. Winter outdoor wear is no longer just about windproof, waterproof, and breathable features — you now have more options that are warmer, more comfortable, lighter, and colorful.