On July 26, the 7th Asia Outdoor Trade Show grandly opened at the Nanjing International Expo Center. The internationally renowned professional outdoor sports brand from Austria, NORTHLAND, made a stunning appearance at this edition of the Asia Outdoor Show, and simultaneously launched the themed event “Outdoor Exploration · NORTHLAND Austria Journey.” Mr. Wang Fan, Deputy General Manager of Nanjing Biancheng Sporting Goods Co., Ltd., the century-exclusive authorized operator of NORTHLAND in China, two representative mid-career Chinese outdoor enthusiasts, Mr. Geng Yunpeng and Mr. Shao Fenglei, Ms. Li Lei, Assistant Publisher and Marketing Director of Photography Friend Magazine, as well as dozens of domestic media attended the theme launch and witnessed the flag-bestowing ceremony of the “Outdoor Exploration · NORTHLAND Austria Journey” event.
As the honorary team leader of the 2012 “Outdoor Exploration · NORTHLAND Austria Journey,” Mr. Wang Fan, Deputy General Manager of Nanjing Biancheng Sporting Goods Co., Ltd., on behalf of NORTHLAND, presented the “NORTHLAND Outdoor Exploration” flag to the two representative Chinese outdoor enthusiasts, Mr. Geng Yunpeng and Mr. Shao Fenglei, and invited them to serve as the head and deputy leaders of this “NORTHLAND Outdoor Exploration Austria Journey.” They will lead the “Exploration Ambassadors” recruited nationwide to Austria in September to discover the true spirit of Austrian outdoor life.
Mr. Wang Fan, Deputy General Manager of Nanjing Biancheng Sporting Goods Co., Ltd., speaking on behalf of NORTHLAND China, stated that NORTHLAND is an internationally renowned professional outdoor sports equipment brand originating from Austria, founded in 1973 by Gerwalt Pichler, a veteran and pioneer in the global mountaineering community, an outdoor enthusiast, and Austrian. The brand philosophy of “Comfort in Motion, Freedom in Spirit” stems not only from decades of field experience of numerous professional outdoor athletes but also from the joyful nature of Austrians and the unique cultural heritage of Austrian outdoor life. It ensures a comfortable product experience through professional outdoor technology in gear, thereby allowing consumers to enjoy a carefree outdoor lifestyle.
The Austrian outdoor spirit represented by NORTHLAND is based on professional outdoor experience and technology, aiming for a comfortable and carefree outdoor experience and lifestyle. In the process of venturing outdoors and connecting with nature, it emphasizes challenging oneself, marveling at the wonders of nature, while discovering the beauty of the outdoors bestowed by nature, elevating the self, and enabling people to engage in an intimate connection with the natural world and embark on a journey of inner freedom.
As the two representative mid-career outdoor enthusiasts, Geng Yunpeng and Shao Fenglei, took the “Exploration Flag” from Mr. Wang Fan, Deputy General Manager of Nanjing Biancheng Sporting Goods Co., Ltd., the 2012 “Outdoor Exploration · NORTHLAND Austria Journey” event was officially launched. This “Outdoor Gathering” directed by NORTHLAND also became a unique highlight on the opening day of the Asia Outdoor Show, drawing the attention of numerous outdoor enthusiasts attending the Asia Outdoor Trade Show.
Synced to youmezz's Weibo