On July 27th, during the Asia Outdoor Exhibition in Nanjing, the brand ambassador of Saint Fleurie — the captain of the nationalmountaineeringteam, China’s first person to summit the highest peaks on all seven continents, andtrekkerto both the North and South Poles, Captain Wang Yongfeng, visited the exhibition.
Saint Fleurie – “The Mountain Is There”
On-site hostess
The captain of the nationalmountaineeringteam, China’s first person to summit the highest peaks on all seven continents, andtrekkerto both the North and South Poles, Captain Wang Yongfeng
was interviewed on-site
At the exhibition, the host asked Captain Wang Yongfeng why he chose Saint Fleurie as his outdoor brand ambassador. Captain Wang said that Saint Fleurie’s outdoor products are not only comprehensive but also of very high quality. Moreover, the brand has made significant contributions to promoting outdoor sports and is leading the way domestically. Therefore, he is very willing to collaborate with Saint Fleurie and serve as its brand ambassador.
Interview scene
“As the brand ambassador of Saint Fleurie, Wang Yongfeng can maximally convey the spirit represented by being the ‘son of the mountain who dares to climb to great heights,’ a spirit that resonates deeply with outdoor enthusiasts. By integrating this spirit with the brand’s philosophy, we can better interpret the idea of ‘broad outdoor,’” said a Saint Fleurie representative.event“Wang Yongfeng, as the brand ambassador of Saint Fleurie, whether in terms of brand image communication or at exhibition
activities, can best express the spirit embodied by the ‘son of the mountain who dares to climb to great heights.’ This spirit resonates with the hearts of outdoor consumers. By merging it with the brand’s conveyed ideals, we can better interpret ‘broad outdoor,’” said a Saint Fleurie representative.
Leideng Outdoor Group Chairman Chen Ruidian stated, “‘The Mountain Is There’ is not only an interpretation of mountaineering but also carries richer spiritual meanings: the courage to climb, seeing farther, and watching over you from afar, among others.”
In the broader outdoor industry marked by mountaineering, finding spiritual connections with modern people and then using the spirit and philosophy of professional mountaineers as a banner, we aim to respond to the modern public’s desire to “go out” and “head outdoors.” We call on our target audience to join Saint Fleurie in launching a grand “departure.” A Saint Fleurie representative expressed hope that this large-scale “departure” campaign will establish and accumulate a brand status and recognition for Saint Fleurie within the industry and channels, matching the scale and momentum of the event.
Saint Fleurie has always been at the forefront of leisure-fashion outdoor. By adopting more functional fabrics, the brand aims to truly integrate functional outdoor living into everyday life, allowing every outdoor enthusiast to experience the comfort brought by functional outdoor living.