Spring/summer outdoor in 2013 will be surrounded by vibrant colors. From August 20 to 23, Scalable held its 2013 Spring/Summer Outdoor New Product Launch and Order Fair at the Beijing National Mountaineering Base. Themed around “joy,” this new product launch incorporated the brand’s design inspiration for the season, delivering Scalable’s “happy” culture and setting the main tone for enjoying the outdoors in spring/summer 2013. At the launch site, the natural scenery of the outdoors merged with vibrant fashion colors and lively, joyful music, immersing attendees in the beautiful world of spring/summer outdoor life in 2013.
Scalable’s 2013 Spring/Summer collection, themed around “joy,” delivers a culture of happiness and an unyielding outdoor spirit.
The “joy” theme of this launch not only represents the release of positive outdoor emotions but also carries forward Scalable’s brand culture, symbolizing more people embracing the natural and joyful lifestyle of the outdoors. This season’s presentation fully embodies the “Enjoy the Outdoors” spirit of Scalable, dividing the outdoor collections into a “Vibrant Colors” chapter and an “Energy” chapter. Featuring everything from fresh pastel tones to bold color-block clashes, a variety of styles including windbreakers, cycling gear, stylish vests, and skin jackets… all express the passion for the outdoors, showcasing Scalable’s brilliant interpretation of spring/summer outdoor life in 2013—
The venue of Scalable’s 2013 Spring/Summer New Product Launch was packed with excited attendees.
The runway show at Scalable’s 2013 Spring/Summer launch.
According to the “2011 China Outdoor Products Market Research Report,” the overall market size of China’s outdoor products industry ranged from 24.6 to 26.6 billion RMB (approximately 3.87 to 4.19 billion USD, or 3.13 to 3.39 billion EUR). The total retail sales of the outdoor products market grew from 6.97 billion RMB in 2010 to 11 billion RMB in 2011, marking an annual growth rate of 57.8%. The outdoor industry holds considerable potential and opportunities, mainly because more and more people are yearning for, enjoying, and seeking higher quality lifestyles through outdoor activities. Industry insiders believe this presents both opportunities and challenges for outdoor brands. To capture the vast outdoor market and meet ever-rising consumer demands, brands must stay on top of trends and strategically plan their new product offerings. The biannual new product launches and order fairs are crucial opportunities for outdoor brands to strategize for the next season and forecast product trends.
Scalable’s new product launch and order fair also served as the unveiling of the brand’s 2013 Spring/Summer Outdoor Trends and a test of its 2013 product strategy. At the event, dealer representatives from across the country gathered to predict and select the trends for 2013. A large number of brightly colored skin jackets, windbreakers, functional shirts, and outdoor pants became popular styles for pre-order, while the new season’s footwear and backpacks were highly praised by dealers and regarded as major breakthroughs in the outdoor industry.
Reporters also observed that the vibrant colors and functional designs of spring/summer 2013 will not only be reflected in apparel, but also integrated into footwear and gear, aligning with the season’s fashion color palette. Outdoor technology will also play a greater role—whether in the use of high-performance technical fabrics, seamless innovations, or the more ergonomic designs of backpacks. Scalable’s 2013 Spring/Summer new products will showcase and interpret even more exciting trends in outdoor fashion!
Scalable’s outdoor realm at sunset, nestled by mountains and water.
Scalable has always advocated an outdoor culture of thoughtfulness, triumph, and joy, integrating these values into product development and design. In the new season’s clothing, accessories, footwear, and gear, Scalable once again embeds this culture of thoughtful, joyful outdoor living, showcasing the vitality and vibrancy of nature, the interplay of colors and romance, as well as intellect and fun. It is reported that during the order launch, to foster a stronger outdoor cultural atmosphere, Scalable organized a hiking activity called “Joyful Relay, With You All the Way.” Scalable General Manager Zeng Hua stated that the brand hopes its dealers connect with nature and understand the outdoors, while also bringing this healthy and joyful lifestyle to more people, allowing everyone to easily enjoy the comfort and happiness of the outdoors. In 2013, Scalable will continue to pursue this outdoor dream, spreading joy and setting off with happiness—
【About Scalable】
Beijing Scalable (SCALER) Outdoor Products Co., Ltd. is a professional outdoor gear company dedicated to enhancing the quality and experience of outdoor living. Inspired by the upward strength of ladybugs, the company adopted the ladybug design as the main element of its brand logo and named itself “SCALER” (translated as “climber”), symbolizing the upward spirit and strength of outdoor exploration.
The company is committed to providing nature-loving, ambitious outdoor enthusiasts with a one-stop shopping and service experience for fashionable outdoor gear. Not only does it meet the needs of outdoor lovers with high-quality products, but it also innovates boldly by implementing a product strategy that combines the latest technologies with fashionable designs, comprehensively addressing the outdoor needs of both consumers and corporate clients. In recent years, Scalable’s distinctive fashion-oriented outdoor identity has become a highlight in the outdoor industry.
Ms. Zeng Hua, the founder and general manager of the Scalable brand, is also an outstanding female entrepreneur who loves the outdoors. She has been awarded the runner-up title in CCTV-2’s “Win in China,” recognized as a Person of the Year in China’s Outdoor Sports Industry, a Youth Entrepreneur Mentor, and one of the Top Ten Rising Entrepreneurs. She has successfully summited Mount Kilimanjaro and Yuzhu Peak, trekked in Nepal, and explored countless mountains and rivers. Her life journey has always been driven by an upward force, much like her passion for climbing and the brand she created—Scalable. Thoughtfulness, triumph, and joy remain her lifelong goals and the core themes of her life!
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