2012Year9Month-12MonthThe North Face® Pang Shi Film China Tourwill bring4films fromSENDER FILMS,BIG UP,CAMP4COLLECTIVE,HOT ACHESand other film production companies — major mountaineering, climbing, and adventure blockbusters making a powerful debut in China:"Reel Rock5.15C" featuring Chris Sharma(Chris Sharma)and Dean Potter(Adam Ondra)— about the first person to complete5.15cthe difficulty; "Return to Shark’s Fin"The North Face®with sponsored athletes Conrad Anker,(Conrad Anker)Jimmy Chin,(Jimmy Chin)and Renan Ozturk(Renan Ozturk)re-climbing India’s Meru Central Peak; "The Sharp End"3.0— free solo climbing master andThe North Face® sponsored athlete Alex Honnold(Alex Honnold)pushing the limits of human potential... REEL ROCK The film tour brings outstanding climbing and adventure films to audiences around the world.

AboutREEL ROCKthe Film Tour
REEL ROCK The Pang Shi Film Tour is not only a highly anticipated cinematic event but also an exciting outdoor gathering. Here, climbers, mountaineers, outdoor athletes, and enthusiasts come together to enjoy the thrilling content of adventure films and explore the behind-the-scenes process of filmmaking. To allow more Chinese outdoor lovers and audiences to experience the latest international climbing and adventure blockbusters as soon as possible,2012Year9Month,REEL ROCK The Rock Film Tour, with strong support from sponsors such as The North Face®,Motorola, andCoolMax®, has officially entered China and will be held in9major cities(including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Shenyang, Harbin, Chengdu, and Xi'an.)In addition to thrilling adventure blockbusters, the tour will feature various surprise elements such as appearances by top mountaineers, lucky draws, and fundraising for non-profit organizations, making the Rock Film Tour in China even more vibrant. Each edition of theREEL ROCK Rock Film Tour showcases world-class outdoor films. Over the7years, the production teams ofSender FilmsandBig UP Pruductions, two film companies, have put in tremendous effort to bring us vivid and authentic footage of athletes pushing their limits.
From challenges atop the Himalayas to setting a world record for the first ascent of a5.15c-grade Spanish limestone route; from young climbers conquering difficult crack traditional climbs to rising stars in the climbing world breaking unprotected climbing records, and more.2012 The North Face®This year’s REEL ROCK Rock Film Tour in China will present the heroic expeditions of athletes. Want to experience that edge-of-your-seat thrill? Watching the REEL ROCK Rock Film Tour is definitely your best choice.
Introduction to Four Films:
THE DURA DURA
"Battle at5.15C"
For the past15years, Chris Sharma(Chris Sharma)has been widely recognized as the “King” of the climbing world. Near his current home in the mountains of Catalonia, Spain, he has established numerous world-class sport climbing routes. Now, Czech climbing prodigy Adam Ondra(Catalunya)Many world-class sport climbing routes have been developed in the nearby mountains. Nowadays, Czech climbing prodigy Adam Ondra(Adam Ondra)has come to Sharma’s turf and taken up the challenge, where a dramatic showdown will unfold as they battle to be the first to complete the5.15cdifficulty masterpiece. Meanwhile, climbing beauties Sasha(Sasha DiGiulian)and Daila (Daila Ojeda) will demonstrate their strongest climbs, setting new standards for female climbing difficulty...

THE SHARK'S FIN
"Return to Shark’s Fin Peak"
The North Face®Sponsored athlete and legendary mountaineer Conrad Anker(Conrad Anker)has been...20For 60 years, he had dreamed of climbing an unclimbed granite peak resembling a shark’s fin, standing at an altitude of6310meters in India’s Meru region. As early as2008, Conrad Anker, along with two other The North Face®sponsored athletes, Jimmy Chin(Jimmy Chin)and Renan Ozturk(Renan Ozturk), attempted to scale the peak. After18days of grueling climbing, they were forced to turn back just100meters from the summit due to a snowstorm.3years later, the three adventurers made the difficult decision to attempt the climb again. Despite Renan having suffered a near-fatal accident during a skiing expedition six months prior to the departure, and Conrad being burdened with family responsibilities,— having a wife and children to care for — the expedition was fraught with danger, and no one knew if they would return safely. Even so, they set off without hesitation...

WIDE BOYS
"The Wide Cracks Boys"
The tradition of big wall crack climbing in the United States has fostered a bold and fearless spirit among climbers. When two strikingly handsome British lads, Tom Randall(Tom Randall)and Pete Whittaker(Pete Whittaker), decided to be the first to "take the plunge" — attempting to climb the most dangerous big wall cracks in the American West, including the world’s hardest crack route “Century Crack” — launching the first ascent challenge...

HONNOLD 3.0
"Honnold"3.0》
Free solo master andThe North Face® sponsored athlete Alex Honnold(Alex Honnold)is the boldest unprotected climber of his generation. From the first ascent of ultra-high boulder routes, to free soloing5.13; from traditional climbing expeditions around the globe, to breaking the speed record on the “The Nose” route… In this dangerous sport, how can one satisfy their climbing desires while also protecting themselves? Pondering this question, he embarked on the most challenging journey of his climbing career — the “Yosemite Trilogy” (Yosemite Triple)). He climbed Mount Watkins19within(Mt. Watkins)hours, the Nose route on El Capitan(El Cap), and Half Dome(Half Dome), with95%of the climbs done as free soloing...

About REEL ROCK History
For over a decade,REEL ROCKthe foundersJosh LowellandPeter Mortimerhave been producing and directing films in outdoor climbing and adventure genres, gaining a large and loyal global audience. Their works have been featured onNBC,NPRradio, and in The New York Times, not only winning an Emmy Award for sports programming but also receiving numerous accolades at international film festivals. After organizing their own small-scale touring film exhibitions,LowellandMortimerrecognized a significant gap in the market for live outdoor sports events. As a result, the duo co-founded2006inREEL ROCK .2011InREEL ROCKwas screened in over280locations worldwide, attracting more than65,000spectators and raising over15,000USD for nonprofit organizations. Additionally,REEL ROCKhas established partnerships with150retailers, as well as numerous university outdoor clubs and climbing gyms, boasting extensive media channels and earning widespread critical acclaim.
Sponsors:
AboutThe North Face®
The North Face®is an important member of theVFGroup, a publicly traded company in the United States. The brand was established in1968, headquartered in San Leandro, California, USA, and has been dedicated to providing technically advanced products to experienced mountaineers, skiers, endurance runners, and explorers. Products are sold in professional mountaineering, backpacking, skiing equipment stores, top-tier sporting goods retailers, and major outdoor chains worldwide, including Mainland China, Hong Kong, Taiwan, Japan*, South Korea*, the Philippines, Thailand, Singapore, Nepal, Mongolia, Australia, and New Zealand.
About Motorola Mobility LLC
Motorola Mobility LLC (a subsidiary of Google) is focused on the fusion of innovative technology and user experience, aiming to create a convenient, connected, and enriched mobile lifestyle for people. The company’s products mainly include mobile terminals such as smartphones and tablets, wireless accessories, end-to-end video and data transmission services, as well as management solutions that include various set-top boxes and data access terminal devices.For more information, please visit motorola.com/mobility
AboutCoolMax
COOLMAX® The fabric is a registered brand of functional textiles certified by Invista, containing patented fibers from Invista. It fully understands the importance of “coolness.” Thanks to special technology, this fabric achieves moisture absorption and enhanced drying functions. Therefore, you can fully expect COOLMAX® the fabric to provide you with a dry and comfortable feel and continuous body energy—exactly what supports your daily work or high-intensity exercise.
Since 1986 , COOLMAX® the fabric has helped numerous renowned athletes achieve remarkable results in their respective competitive fields. Today, it meets the needs of those who crave a cool, soft, high-performance fabric that also aligns with general fashion trends. COOLMAX® The fabric caters to their demands. COOLMAX® The fabric is a firm and smart choice for sports enthusiasts.
AboutSUUNTO
www.suunto.cn
SUUNTO is a leading designer and manufacturer of top-tier sports instrumentation worldwide. Its products cover various sporting activities such as mountaineering, hiking, orienteering, training, diving, skiing, cycling, triathlon, sailing, and golf. SUUNTO equipment is highly praised for its intuitive and simple design, accuracy, and reliability. They combine the artistic aesthetics and practical functionality of watches with sport-specific computers, helping sports enthusiasts at all levels and professional athletes analyze and improve their performance.
Ticket Purchase Information:
9In10, 10:00an online ticket rush event will be held. Please log in towww.quyeba.com/reelrockto sign up for a chance to win free movie tickets for the Panshi Film China Tour Exhibition. By registering and logging in to Go Wild, you will also earn experience points,10and once the Go Wild Equipment Mall goes live inTNF, you can redeem exclusive shopping discounts. Don’t miss out !