Northeast Division Champion “Wuji”
Northeast Champion Shines as Online Voting Hits New High
It is understood that the “Leaves Accompany Me”?2012 LafumaMountaineering Season is a large-scale themed mountaineering series jointly organized by renowned French outdoor brandLafumaand hosted by the Lingdong Shanshui Marketing Consulting Agency. The entire event used an online-themed website as the recruitment and selection platform, paired with distinctive offline mountaineering activities. Through a combination of online and offline competitions and comprehensive evaluations by expert judges, four division champions and various other awards were ultimately selected based on public voting.
Compared to the previous stop, participants in the Northeast Division showed even greater enthusiasm, with website traffic peaking at one point. This division still followed the five major stages: preliminary selection, advancement, offline activity, sharing and exchange, and finals. Each step required rigorous selection and evaluation, truly a journey full of challenges. As the saying goes, “No pain, no gain.” Participant “Wuji” demonstrated exceptional endurance and fighting spirit during the offline activities, earning the recognition of expert judges and strong support from teammates and netizens with his outstanding performance and personal charm. With a formidable total of4866votes, he claimed the championship title in the Northeast Division, surpassing the popularity and support rate of the North China Division champion.
A participant during the mid-weight mountain hiking race
“I never expected to win the highly coveted French seven-day trip prize. Although the process was tough and challenging, the result proves it was all worth it. I’m very grateful to the organizerLafumafor providing this rare opportunity, and also to the organizing committee for their meticulous arrangements,” said the excited Northeast Division champion “Wuji.”
Some participants took a group photo at Tianchi Lake
Single Awards Find Their Winners, Brilliant Chapters Unfold Together
With the champion selected, other online single awards in the Northeast Division were also announced. “Storm,” a participant from Jilin Storm Outdoor Sports Club, won the Northeast Division’s Most Popular Award with over six thousand votes, beating all competitors. The rugged yet approachable “Lazy Cat” claimed the Best Presentation Award for her beautiful travel guides, stunning outdoor photos, and rich online interactions. Meanwhile, “Lollipop” captivated everyone with her brilliant travelogue of the Changbai Mountain event, and “King Kong” delivered an authentic event video that allowed everyone to relive the moments and share the journey. They rightfully won the “Best Travel Guide” and “Best Video” awards.
Most Popular Award Winner “Storm”
Best Travel Guide Award Winner “Lollipop”
In addition, the event organizerLafumaprepared valuable prizes worth thousands of yuan for all the winners, including top-tier outdoor gear such as the2012year’s award-winning hiking shoes and backpacks,Lafuma Gore-tex and waterproof jackets, as selected by Outdoor Magazine. “I’m very grateful toLafumafor organizing such an unforgettable and meaningful event. I will always remember everyone and everything from the event, and cherish these memories dearly,” said participant “Storm.” Ultimately, the Northeast Division champion will travel with the other three division champions to the10end of the month to visit theLafumahometown of leaves.Anneyron(Anelone), step into the alpine-style town known as the outdoor paradise of the Alps—Chamonix(Chamonix), and enjoy a free seven-day romantic French outdoor journey titled “Home of the Leaves.”
So far, “Leaves Accompany My Journey”?2012 LafumaThe climbing season has smoothly passed its halfway point. Following the crowning of the champions from the North China and Northeast China divisions, participants’ enthusiasm has reached its peak, with praise and positive feedback pouring in. “We’re very glad that the event has been recognized and loved by everyone. In the upcoming stages, we will strive to deliver even more exciting chapters. Congratulations to the Northeast China division champion on winning the grand prize trip to France, and best wishes to all contestants for great results in the next two stops.” Lafuma ChinaDeputy General Manager Park Jong-hyun expressed heartfelt congratulations to the champion.