As an outdoor industry leader, the Gore-Tex?brand has for many years been dedicated to offering consumers professional protection and a comfortable experience during outdoor activities. On September 17, 2012, the Gore-Tex?brand’s authorized repair center in Beijing was officially opened. Coupled with the establishment of the Shanghai repair center three years ago, the Gore-Tex?brand’s “Guaranteed to Keep You Dry” promise now ensures comprehensive after-sales service coverage across both southern and northern China.
Upholding the “Guaranteed to Keep You Dry” promise — a promise we stand by
Rooted in confidence in the outstanding quality of our products and our deepest commitment to serving consumers, the Gore-Tex?brand introduced the “Guaranteed to Keep You Dry” promise from its inception. It states: “If you’re not satisfied with the waterproof, windproof, or breathability performance of your Gore-Tex?product, we will repair it, replace it, or provide a refund.”
As long as the GORE-TEX?product is purchased through official channels—regardless of model or brand—the Gore-Tex?brand’s “Guaranteed to Keep You Dry” promise remains valid.
Launching the “Friends Collection Campaign” to focus on gear usage
GORE-TEX?The fabric is highly praised by outdoor enthusiasts for its long lifespan, durability, and comprehensive after-sales support. But great products require proper care.
With the opening of the Gore-Tex?brand’s authorized repair center in Beijing, the Gore® brand launched a “Gore-Tex?Brand Friends Collection Campaign” on the Gore website. All consumers who own Gore-Tex?products can sign up via the Gore website to be eligible for free garment testing and DWR (durable water repellent) restoration services. To date, hundreds of veteran users have applied. This campaign aims to remind users to pay attention to the correct use and maintenance of their waterproof jackets, extending their lifespan and ensuring that Gore-Tex?jackets continue to deliver outstanding protection and comfort.
Recently, reporters visited the Beijing repair center, where technicians were busy testing and restoring DWR functionality on jackets from veteran users. Several professional hydrostatic testing machines were actively checking for leaks in the jackets, with meticulous attention paid to every step. Damaged jackets were restored to like-new condition under the skilled hands of technicians using Gore’s high-temperature lamination and repair techniques.
Reporters noted that for each tested product, center staff attached a detailed card outlining any issues found and providing advice on how to properly maintain the item. Years of experience have shown that some products suffered severe membrane damage due to improper cleaning and lack of routine maintenance, rendering them irreparable.
Thoughtful service spans north and south, expert care offers full protection
Professional and unique testing equipment, rigorous and intricate procedures, a 100% quality control system… These service management practices, which have been in place at the Shanghai authorized repair center for three years, will now be continued in Beijing. Over the years, consumers have resolved various issues with their Gore-Tex?products through the repair centers, while the thoughtful and detailed responses from technicians have helped users gain new insights into product care.
In addition to the comprehensive repair and service support systems, Gore’s strict quality management system, the durable and easy-to-clean Gore-Tex?products, and the protective and comfortable features of Gore-Tex?products all form part of the product quality assurance system that supports Gore’s “Guaranteed to Keep You Dry” promise—and reflect Gore’s confidence in delivering on that promise.
Recently, a pair of waterproof pants sent in by consumer Mr. Zhou was found upon testing to have “multiple small puncture holes causing leaks, and severe contamination inside the Gore-Tex?membrane, making DWR restoration impossible.” Center staff patiently explained to Mr. Zhou that when damage caused by personal factors renders the gear non-repairable, the center will promptly inform the customer. To help avoid future irreparable damage, they also offered Mr. Zhou professional maintenance advice: “Gore products are actually very easy to care for—for example, a waterproof jacket can be washed in a washing machine just like jeans.”
For years, the Gore-Tex?brand has consistently earned high praise from consumers for its reliable product quality, which is also the confidence behind Gore-Tex(R)’s promise as a fabric supplier to “guarantee you stay dry.” Seeking out long-lost users and caring for our old friends, we look forward to Gore-Tex?products bringing every consumer a truly durable, comfortable experience and safe protection.