High4meters, and spanning16meters, the large black-and-yellow truck proudly commenced operations; the interior featured three major functional tests of outdoor fabric technology, drawing a continuous flow of participants; in addition, the latest outdoor gear from more than ten leading domestic and international outdoor brands was displayed.11On3the day, the second “Gore-Tex® Brand Tech Experience Tour” continued from its first stop at Jinyuan New Yansha?The "Brand Technology Experience Tour Exhibition," following its first stop at Jinyuan New YanshaMalland was held at the main entrance of Beijing Yansha Friendship Store. This also marked the first appearance of the Gore-Tex® brand’s “Tech Experience Caravan” in?The brand's "Technology Experience Big Rig" at2012year in Beijing.
As a leading brand in the outdoor industry, the Gore-Tex® brand?presented, during the two-day tour stop at Yansha Friendship Store in the second edition of the tech exhibition,an engaging way to showcase outdoor technology to Beijing’s outdoor enthusiasts. The aim is to promote outdoor knowledge to a wider audience through this annual tech tour, thereby fostering the healthy and rapid development of outdoor activities in China.The Gore-Tex® brand’s “Tech Experience Caravan,” which was welcoming consumers for hands-on experiences,
Although the day of the event saw Beijing’s?first snowfall of the year, at the main entrance of Yansha Friendship Store, the front of the Gore-Tex® brand’s
high2012meter,?long4meter16large truckwas still crowded with consumers waiting to experience the technology. This is the Gore-Tex® brand’s specially customized“Tech Experience Caravan”?for the tour, featuring three major functional experience zones inside the vehicle: windproof, waterproof and breathable, and all-weather comfort for footwear. Consumers can directly try on products made with Gore-Tex® fabric to experience its benefits firsthand and intuitively feel the technology of the Gore-Tex® brand.A female consumer wearing Gore-Tex®features three all-weather comfort experience zones for windproof, waterproof breathable, and footwear, allowing consumers to directly try on products made with Gore-Tex?fabric and experience firsthand the performance of Gore-Tex?brand technology.
A female consumer tries on a garment made with Gore-Tex?After experiencing the three major functional tests, the fabric equipment enthusiast excitedly told the host on-site: "When I entered the windproof test area, I felt like my body was almost being 'pushed' by the wind...’...but not a single bit of wind penetrated the clothing; and in the waterproof test area’s heavy rain mode, it felt like several basins of water were poured over my head, yet when I took off my hat, I found not a single drop had seeped into the garment. This is really cool!"
A female consumer is wearing Gore-Tex?fabric equipment to experience waterproof and breathable performance.
According to Gore staff on-site, the reason for this effect is the Gore-Tex?membrane sandwiched within the fabric. "There are over14a billion tiny pores per square centimeter on this membrane. These pores are210,000 times smaller than water droplets but70020,000 times larger than water molecules. It can effectively prevent water droplets from penetrating, block the intrusion of cold winds, while allowing sweat vapor to escape. Therefore, external water droplets cannot pass through the membrane, yet sweat vapor can easily escape from the inside." That’s why jackets and shoes made with Gore-Tex?fabric offer long-lasting waterproof, windproof, and breathable functionality.
At the event,there were alsogrand displays of the latest Gore-Tex?fabric products from numerous outdoor sports brands, covering well-known domestic and international brands such as Osprey (Ozark)),BLACK YAKBergans,NORTHLAND(Norrøna,),Lafuma,TOREAD?(Toread),SALEWA(Salewa),Kolon Sport,Adidas,Ecco,Merrell,Lowa,Skap, andTibao, allowing consumers to feast their eyes.
Consumers gathered around to check out the heavyweight outdoor brands’ autumn and winter new arrivals on display.
It is reported,2011The first edition of the "Gore-Tex?Brand Technology Experience National Tour" was launched in six major cities,10with stops that attracted strong attention from consumers and local media, drawing over5800participants to the on-site events across various locations. Building on this success,2012in9July7of the following year, the second edition of the "Gore-Tex?Brand Technology Experience National Tour" was launched once again. The event is expected to run for three months, covering nine major cities including Changchun, Harbin, Shenyang, Beijing, Qingdao, Xi'an, Nanjing, Shanghai, and Chengdu, and will feature as many as13outdoor technology experience exhibitions, offering consumers another close-up encounter with Gore-Tex?brand outdoor technology.
2012The tour inhas been further upgraded in terms of experience format—not only retaining the “Technology Experience Caravan,” but also adding an “Outdoor Scenario Simulation Tent.” At the same time, more real outdoor elements have been integrated into the experience sessions, allowing outdoor enthusiasts to feel the reliable protection and comfortable performance brought byGore-Tex?fabric gear.Additionally, the event has set up special stops in Shenyang, Beijing, Shanghai, and Nanjing, inviting several well-known figures in the outdoor industry to share their outdoor stories and experiences up close with consumers.
About the Gore-Tex?Brand:
Founded inBill Goreby1958, W.L. Gore & Associates, a globally renowned manufacturer of outdoor fabrics, has made “global technological innovation” its founding vision and driving force for survival and growth since day one. The multifunctional fabric branded as Gore-Tex?has been listed by Fortune magazine as one of the100best American products in the world. Gore-Tex?fabric is widely used in producing functional, protective, and stylish clothing and footwear, gaining worldwide recognition and establishing itself as a leader in outdoor sports products. Gore-Tex?products represent the highest standards of quality, and no matter the final use of the product, the standard Gore-Tex?fabric sets for itself remains: to be the most durable waterproof, windproof, and breathable product in the world.