The top European outdoor brand HAGL?FS held its China 2013 Autumn/Winter Trade Show in Beijing from November 19 to 22, 2012. HAGL?FS Asia-Pacific Manager Magnus Nervé, HAGL?FS China Brand Director Mr. Fan Yong, as well as dealers, partners, and media friends from across the country were invited to attend.
On November 19, 2012, HAGL?FS hosted a dinner for its China 2013 Autumn/Winter Trade Show, attended by numerous media representatives, outdoor enthusiasts, and dealers from various regions, who gathered to celebrate HAGL?FS China becoming the fastest-growing region globally for HAGL?FS in 2012. The dinner also honored HAGL?FS China’s Best Department Store Retailer—Harbin Shenge Sports Chain Co., Ltd., Best Outdoor Retailer—Beijing Sanfo Outdoor Products Co., Ltd., and the HAGL?FS Star—Han Ronggang, a staff member at Beijing Sanfo Chaoyang Park Store.
HAGL?FS leaders and award winners raised their glasses in celebration
On November 20, 2012, HAGL?FS dealers from across the country gathered at the venue to view the HAGL?FS 2013 Autumn/Winter New Product Showcase, with product explanations provided to the guests by Mr. Fan Yong, HAGL?FS China Brand Director.
HAGL?FS China dealers admire the 2013 Autumn/Winter new product showcase
HAGL?FS China dealers admire the 2013 Autumn/Winter new product showcase
HAGL?FS The 2013 Autumn/Winter product line mainly consists of four series: Mountain (mountaineering), Ski (skiing), Intense (active outdoor), and Trekking (hiking). These collections incorporate more new technologies and materials, streamline the product structure, emphasize functionality and coordination, focus more on environmental protection and sustainability, and pay greater attention to development in the Asian market.
Models display HAGL?FS 2013 Autumn/Winter new products
Models display HAGL?FS 2013 Autumn/Winter new products
Models showcase details of the new products
HAGL?FS All 2013 Autumn/Winter products prioritize functionality. High-tech materials, advanced manufacturing techniques, lightweight design, user-friendly convenience, and long-lasting durability are all design features continued in the 2013 Autumn/Winter collection. HAGL?FS products are not only suitable for specific outdoor activities but also adaptable to a variety of different environments.
HAGL?FS is a brand with a strong sense of social responsibility. The 2013 product line further increased the use of environmentally friendly materials, including recycled fabrics, in the production process. Among them, garments certified by bluesign? rose from 37% in 2012 to 45%, and equipment made with recycled materials increased from 35% to 39%. Meanwhile, all backpacks use DWR-treated fabrics free of PFOA and PFOS, and the DWR durable water repellent treatment on main clothing fabrics also avoids the use of PFOA.
About HAGL?FS Brand Introduction:
HAGL?The FS brand originates from Sweden and was established in 1914. Its product range includes clothing, backpacks, footwear, sleeping bags, and a series of other outdoor gear. HAGL?FS is committed to serving modern society with an outstanding brand philosophy. All products guarantee high functionality, excellent design, and great value for money, delivering the most considerate outdoor experience to users. HAGL?All FS products place extreme emphasis on functionality, making it one of the few functional outdoor brands in the world. Today, HAGL?FS has grown into the foremost outdoor brand in Northern Europe and is also recognized as the top functional outdoor brand in Europe.
Official Website: www.haglofs.com
Official Weibo: weibo.com/haglofs1914