On the morning of November 30, 2012, the "7th China Changbai Mountain Snow Culture Tourism Festival Opening Ceremony and Wanda Changbai Mountain International Resort Ski Resort Inauguration Celebration," jointly organized by the Jilin Provincial Tourism Bureau, the Changbai Mountain Administration Committee, the Baishan Municipal Government, the Yanbian Prefectural Government, and Wanda Group, and hosted by the Tourism Bureau of the Changbai Mountain Administration Committee, the Baishan Municipal Tourism Bureau, the Fusong County Government, and Wanda Changbai Mountain International Resort, officially commenced. Chen Weigen, member of the Standing Committee of the Jilin Provincial Party Committee and Vice Governor, Tong Lixin, Deputy Director of the Winter Sports Management Center of the General Administration of Sport of China, and Hu Zhanghong, Executive Vice President of Wanda Group, along with Vice Presidents Sun Jiquan and Mo Yueming, among other prominent domestic leaders, guests, representatives from major national travel agencies, well-known media, and skiing enthusiasts, attended the celebration. Nearly a thousand tourists from across the country also participated in the grand opening ceremony.
During the ceremony, Peng Yonglin, Mayor of Baishan City, Xie Zhongyan, Director of the Changbai Mountain Administration Committee, and Hu Zhanghong, Executive Vice President of Wanda Group, delivered speeches in succession, emphasizing the significant importance of the collaboration between the China Changbai Mountain Snow Culture Tourism Festival and the Wanda Changbai Mountain International Resort ski resort in promoting the dissemination and development of Changbai Mountain’s snow culture. Leaders from the Yanbian Prefectural Government distributed 4S cards to tourism enterprises. Subsequently, Chen Weigen, member of the Standing Committee of the Jilin Provincial Party Committee and Vice Governor of the provincial government, announced the official launch of the "7th China Changbai Mountain Snow Culture Tourism Festival Opening Ceremony and Wanda Changbai Mountain International Resort Ski Resort Inauguration Ceremony." The attending leaders jointly participated in the ribbon-cutting ceremony for the ski resort. Additionally, a star-studded skiing team composed of world skiing champions Shen Xue, Zhao Hongbo, Han Xiaopeng, and Wang Chunlu performed an exciting descent from the main peak of the ski resort, bringing the celebration to a new climax.
Jilin Vice Governor Chen Weigen declares the opening of the 7th China Changbai Mountain Snow Culture Tourism Festival
Guests perform the ribbon-cutting ceremony
Group photo of resort inauguration attendees, leaders, guests, world champions, and celebrity guests
After the celebration, at the mountaintop restaurant on the main peak of the ski resort, the unveiling ceremony for the "Designated Training Base for China’s National Team in Freestyle Skiing Moguls and Snowboard Halfpipe Events" was held. With this, the Wanda Changbai Mountain International Resort ski resort has officially become a comprehensive international ski resort certified by the national sports commission, capable of hosting both domestic and international winter sports competitions.
Mo Yueming, Vice President of Wanda Cultural Tourism Investment Company, delivers a speech
Unveiling ceremony of Wanda Changbai Mountain International Resort
Wanda Changbai Mountain International Resort is the first multi-format international four-season resort in China, jointly invested in by Wanda Group together with six major groups—Oceanwide, Yifang, Elion, Lenovo, and Yonyou—with a total investment exceeding 20 billion yuan. The ski resort, as the most important tourism project within the resort, boasts a uniquely advantageous location in the golden ski resort latitude zone at 41 degrees north, covering an area of 7 square kilometers with a snowfall of 1.5–2 meters. Within its ultra-long 7-month snow season, the “Nurturing Harbor Ski Resort,” meticulously designed by the Olympic design team, allows you to effortlessly enjoy an icy feast amidst pristine mountain forests. Its unique natural advantages, flexible and varied ski slope designs, and thrilling illuminated ski runs fully cater to the needs of skiing enthusiasts of all levels, allowing them to unleash their true selves.
A snowy paradise in pristine forests. The Wanda Changbai Mountain International Resort ski resort uses the Italian TechnoAlpin snowmaking system, fully meeting the early snowmaking needs of the resort. A fleet of high-speed chairlifts composed of multiple top-tier imported cable systems allows you to take in the views of Changbai Mountain while quickly reaching your desired ski run. Four imported snow groomers ensure that the daily open slopes maintain comfortable and safe skiing conditions. With a highly skilled ski school faculty and a dedicated ski patrol team, the resort creates a truly professional skiing environment for you.
The resort offers a variety of snow-based entertainment activities within the vacation area. Facilities such as the children’s ski area allow you to engage with Changbai Mountain’s pristine white snow in ways beyond just skiing. The Fokulun Lake Ice World, dog sledding, horse-drawn sleds, and snow surfing… Gather some friends for an exhilarating ice showdown, whether you’re experiencing the thrill of speed or intercepting on the ice—this is the perfect place to embrace excitement and relive childhood memories.
In addition to a full range of ski runs and professional ski lessons, this comprehensive ski resort also provides supporting services such as mountain delicacies, resort hotels, private clubs, as well as diverse recreational spaces including hot springs, spas, and cigar tastings, meeting the diverse needs of vacationers.
Also present at the inauguration ceremony and unveiling event were leaders and guests from Jilin Province, Baishan City, the Changbai Mountain Administration Committee, and other regions. After the opening ceremony, the leaders and guests visited the ski resort with great interest and watched specially prepared ski performances and other programs. The leaders spoke highly of the resort’s comprehensive facilities, the top-tier equipment in the ski resort, as well as its excellent service and on-site management.