"I took my first Gore-Tex jacket to get tested, and to my surprise, this jacket I’ve been wearing for years still performs brilliantly. I used to hesitate because of the relatively high price of Gore-Tex?products, but now I see it’s totally worth it!" ― Outdoor enthusiast "Sheep of the Divine."
On November 10, 2012, the first-ever Gore-Tex?product service center, the Sanfo flagship store, officially opened at Sanfo’s Madian location in Beijing. Ms. Zhang Jingwei, General Manager of Gore Beijing Branch and Market Director for Textiles in China, and Mr. Zhang Heng, General Manager of Beijing Sanfo Outdoor Co., Ltd., officiated the ribbon-cutting and unveiled the plaque. From now on, consumers can directly visit the service center at Sanfo to receive Gore services, gain an in-depth understanding of Gore products through the platform provided by the service center, feel more confident in choosing Gore, and enjoy greater satisfaction with their current use of Gore-Tex?fabric products.
The outdoor enthusiast "Sheep of the Divine" is a long-time user of Gore products. Upon hearing about the opening of the service center, he was very pleased. Although he has been using Gore-Tex?fabric products for many years, being able to directly consult professionals about Gore technology is still highly anticipated. "Sheep of the Divine" is a city backpacker who was initially startled by the "high price" when he first encountered Gore — it was precisely this "startle" that made him remember Gore-Tex?fabric. The texture of the clothing felt exceptionally fine and soft to the touch; when a cup of water was poured onto the surface, it immediately beaded up like a lotus leaf, and the droplets bounced off without leaving a trace. When "Sheep of the Divine" finally owned his own Gore-Tex?fabric jacket and tried it on, he wore it for three months without changing. "I thought it was fantastic. For nearly three months after getting the jacket, I wore it almost every day. The windproof and breathable performance is amazing — no matter when or where I want to go adventuring, it’s no problem. In late autumn and early winter, paired with a fleece, I did a one-hour fast hike in sub-zero temperatures with about 18 pounds of gear on my back, and my upper body remained completely dry. Isn’t that incredible? I will continue to buy such trustworthy products because they truly bring comfort and assurance to my life and activities."
"Sheep of the Divine" brought his favorite jacket to the service center for testing. Everything was normal, and the functionality was fully intact, though the water repellency had weakened slightly. The jacket was then sent to the Beijing repair center for treatment. The entire process made him feel Gore’s professionalism and patience — service staff communicated with him throughout and offered advice, which clearly showed Gore’s respect for its consumers.
For many years, the Gore-Tex?brand has been committed to continuously designing and developing high-quality products for consumers. It is precisely because of Gore’s high confidence in product quality and its sincere attitude toward consumers over the long term that, since its inception, the company has promised consumers "Guaranteed to Keep You Dry": "If you are not satisfied with the waterproof, windproof, or breathable performance of our Gore-Tex?products, we will repair, replace, or refund them for you." As long as the Gore-Tex?products are purchased through legitimate channels, regardless of the brand that produced them, the "Guaranteed to Keep You Dry" promise remains valid.
Consumers receiving service consultations at the service center
The establishment of the service center allows for more direct interaction with consumers and serves as a bridge between Gore and its customers, enabling better understanding of the functions, usage, and maintenance of Gore products. This ensures that Gore products can provide consumers with more lasting and comfortable protection. In the future, Gore plans to open service centers in other key cities so that more people can learn about the quality of Gore products and Gore’s commitments.
About the Gore-Tex?brand:
As a globally renowned outdoor fabric manufacturer, Gore was founded in 1958 by Mr. Bill Gore. Since its establishment, Gore has taken the grand vision of "global technological innovation" as the driving force behind its survival and development. The multifunctional fabric branded under the Gore-Tex?name has been listed by Fortune magazine as one of the 100 best American products in the world. Gore-Tex?fabric is widely used in the production of functional, protective, and stylish apparel and footwear, gaining worldwide recognition as a leader in outdoor sportswear. Gore-Tex?products represent the highest standards of quality. Regardless of the end use of the product, the standard Gore-Tex?fabric sets for itself is always: to become the most durable waterproof, windproof, and breathable product in the world.