Introduction:
As another skiing season sweeps in, do snow enthusiasts still miss the white wonders of Norway in Scandinavia? Do you long to carve down the slopes once again? Then join the phenix snow show, where we’ll become one with the snowy spirits and bring joy to the entire winter wonderland.
The year-end "trend competition" is here, and phenix (Phoenix) adds an extra splash of excitement to the 2012 Christmas season with a unique "snow show."
As December arrives, skiing takes center stage among outdoor activities, and the first stop of the phenix snow show Ski "Trend" Competition has officially begun. A passionate "dance of snow" is unfolding in the pristine white paradise of Dolomiti.
This "trend" competition is held at Dolomiti, located in the SaiBei District of Zhangjiakou. On December 22, just before Christmas, phenix (Phoenix) and Dolomiti Ski Resort jointly launched the first stop of the "phenix snow show" Ski Trend Competition. The event shines with a focus on "professionalism," giving participants an exciting and unique thrill.
Snow Show Showcases "Professionalism"
The setup of this event’s course is quite special. The professional gates and infrared timing devices on the track put participants under a sense of "professional" pressure. However, the appearance of phenix (Phoenix) skiwear — the "King’s Gear" — quickly shifted the mood from tension back to relaxation. Soon after, during the spectacular performances by professional skiers and fun-filled trivia sessions, the superior performance of the "King’s Gear" stole the spotlight once again.
At 1:50 PM, the middle slope time-guessing race officially began. The colorful figures of participants darted across the white slopes. Although the outdoor temperature (minus 28 degrees Celsius) was close to the polar extreme of minus 30, the competitors were unfazed by the harsh weather, thanks to the protection of "Dermizax EV (a highly breathable, special non-porous film material)" and "double-layer functional warm mid-layer material." On the slopes, Dermizax EV also demonstrated its excellent temperature-regulating capabilities: upon entering the course, its outstanding insulation blocked the invasion of the bitter cold; by the end of the race, its powerful breathability efficiently released excess heat from inside the skiwear, preventing condensation and keeping participants dry — such meticulous care allowed the excitement of the competition to unfold with even greater ease.
Snow Show Showcases "Fashion"
Before the competitive atmosphere could settle, the "T-show" brought the on-site energy to another peak. Ski enthusiasts, having mixed and matched various phenix (Phoenix) ski outfits, proudly paraded around the venue. Their confidence in every move rivaled that of professional runway models. Watching the beautiful figures strut their stuff, one can’t help but thank phenix (Phoenix) for equally valuing fashion — allowing women to enjoy both sport and style without compromise. The 3D tailoring and four-way stretch fabrics not only meet functional needs but also highlight feminine silhouettes. No wonder there were so many more women on the slopes today.
As the awards for the forest snow trekking challenge were announced, the cheers at Dolomiti gradually faded, and the first stop of the phenix snow show Ski "Trend" Competition drew to a close. The joyful shouts seemed to drift away, the fervor of the "trend" competition cooled down, yet the presence of the "King’s Gear" remained vividly fresh.
phenix (Phoenix) Brand Introduction
Founded in 1952, phenix (Phoenix) had its global brand ownership and entire company acquired by China Dongxiang Group in 2008. As a result, phenix became the first international top-tier outdoor brand controlled and owned by a Chinese enterprise. Chinese consumers can now enjoy cutting-edge outdoor technology and fashion concepts in sync with the global market. Since its inception, phenix has been fully committed to all outdoor sports that challenge the limits, aiming to provide outdoor enthusiasts with the most thoughtful gear. After 60 years of brand development, phenix leads the world in outdoor apparel manufacturing techniques and technological innovation. It has become the go-to choice for championship gear in numerous extreme outdoor sports and is favored by royalty in Europe and Asia, serving as their designated outdoor equipment.
In 2012, phenix officially launched the full range of products from Kayland, Italy’s top-tier outdoor footwear brand, in the Chinese market. This not only enriched phenix’s product lineup but also injected new vitality into the brand.
For more details, please visit www.phenixsport.com.cnphenix