Introduction:
Another skiing season is upon us. Do snow enthusiasts still miss the white wonders of Norway in Scandinavia? Do you long to carve down the slopes once again? Then come join the phenix snow show, where we’ll all become snow spirits and bring the joy of winter to life.
As the year-end “trend event” kicks off, phenix (Phoenix) adds an extra splash of excitement to the 2012 Christmas season with a unique “snow show.”
Entering December, skiing takes center stage among outdoor activities, and the first stop of the phenix snow show skiing “trend” competition has officially begun. A thrilling “dance of snow” is unfolding in the pristine white wonderland of Dolomiti.
The venue for this “trend” competition, Dolomiti, is located in the Sai Bei District of Zhangjiakou. On December 22, just before Christmas, phenix (Phoenix) and Dolomiti Ski Resort jointly launched the first stop of the “phenix snow show” skiing trend event. This “trend” event stood out with its focus on “professionalism,” giving participants an exciting and fresh experience.
snow show Shows “Professionalism”
The setup of the event was quite special. The professional gates on the course and the infrared timing devices added a sense of “professional” pressure for the contestants. However, the appearance of phenix (Phoenix) skiwear — the “king’s gear” — quickly shifted the mood back to a relaxed atmosphere. Soon after, with impressive performances by professional skiers and fun trivia sessions, the superior performance of the “king’s gear” stole the spotlight once again.
At 1:50 PM, the middle slope timed race officially began. Contestants in colorful outfits zipped across the white slopes. Although the outdoor temperature (minus 28 degrees) was close to the polar extreme of minus 30, the contestants were unfazed by the harsh weather, thanks to the solid protection of “Dermizax EV (a highly breathable, special non-porous film material)” combined with “double-layer functional warm mid-layer material.” Dermizax EV also demonstrated its excellent temperature regulation capabilities during the competition: at the start, its outstanding insulation blocked the invasion of the cold; by the end, its powerful breathability efficiently released excess heat from inside the skiwear, preventing condensation and keeping participants dry — such thoughtful design allowed the thrill of the competition to shine through even more confidently.
snow show Showcases “Fashion”
Before the competitive excitement could settle, the “T-show” brought another wave of enthusiasm to the event. Ski enthusiasts, having styled themselves with various phenix (Phoenix) ski outfits, proudly paraded around the venue. Their confidence was on par with that of any professional runway model. Watching the graceful figures of the ladies was truly delightful — thanks to phenix (Phoenix)’s equal emphasis on fashion, girls no longer have to choose between sportiness and style. With 3D tailoring and four-way stretch fabrics, functionality meets femininity. No wonder there were so many more women on the slopes today.
As the awards for the forest snow trekking challenge were announced, the cheers at Dolomiti gradually faded, and the first stop of the phenix snow show skiing “trend” competition was coming to an end. The joyful shouts seemed to drift away, the lively atmosphere cooled down, but the presence of the “king’s gear” still felt vivid and fresh.
phenix (Phoenix) Brand Introduction
Founded in 1952, phenix (Phoenix) had its global brand ownership and entire company acquired by China Dongxiang Group in 2008. This made phenix the first international top-tier outdoor brand to be controlled and owned by a Chinese enterprise. As a result, Chinese consumers can enjoy cutting-edge outdoor technology and fashion concepts in sync with the global market. Since its inception, phenix has been fully dedicated to all kinds of extreme outdoor sports, aiming to provide outdoor enthusiasts with the most considerate gear. After 60 years of brand development, phenix leads the world in outdoor apparel manufacturing techniques and technological innovation. It has become the go-to choice for championship gear in numerous extreme outdoor sports and is favored by royalty in Europe and Asia, often chosen as their official outdoor equipment.
In 2012, phenix officially launched the full range of products from Kayland, Italy’s top-tier outdoor footwear brand, in the Chinese market. This not only enriched phenix’s product lineup but also injected new energy into the brand.
For more details, please visit www.phenixsport.com.cnphenix