Many Netizens Are “Saving Up” Red Packets for Family
Compared to last year, Baidu’s “Red Packet Search” campaign started its warm-up phase half a month earlier. Since the launch of the warm-up special page on January 15, 2013, many netizens following the event have been visiting the page to accumulate lottery draws in hopes of winning big prizes such as fully furnished apartments, cars, and diamond rings when the official draw begins on February 1.
The event editors randomly interviewed participants and found that most joined the “Red Packet Search” just for fun. As for the dream grand prize—the fully furnished apartment—many expressed that if they won, they would like to give it to their parents as a thoughtful Lunar New Year gift.
In response, Luo Jun, co-founder and CEO of Tujia.com, commented, “This choice by netizens actually aligns with our original intention for joining the campaign. The reason we partnered with Yougang to offer a property in Wendeng is to provide a great place for many young people’s parents to retire, in this fresh-air Land of Longevity. Of course, young people can also live there themselves. Especially now, with serious PM2.5 pollution in major cities like Beijing and Shanghai, this location can serve as a leisure retreat. In the future, vacation-style work may even become a fashionable lifestyle.”
Travel and Vacations, Enjoy More “Red Packet” Benefits
“We hope that through this kind of event, more people will get to know and understand vacation rentals—a new way of accommodation while traveling. In fact, vacation rentals have been popular in Europe and America for years. For example, U.S. President Obama goes to Hawaii for vacation at a fixed time every year, and he chooses this model. Tujia.com has introduced this model to China, where it has grown rapidly. We currently cover 66 cities in China and have expanded to 45 overseas travel destinations. We aim to provide great vacation benefits for Chinese travelers,” Luo Jun explained regarding the broader significance of participating in the campaign.
According to media reports, compared to traditional hotels, vacation apartments offer numerous advantages. Among these, their price—only 50–60% of a hotel stay—is the most appealing to tourists. Other perks include a homelike experience with laundry and cooking facilities, a variety of room types like one-bedroom and two-bedroom layouts, and greater privacy and comfort. Data from Tujia.com (www.tujia.com) shows that during the Spring Festival, bookings for vacation apartments in travel destinations such as Sanya, Xiamen, Chengdu, and Guilin have been steadily rising, with Sanya’s sea-view units already fully booked.
This shows that in the future, when travelers go on vacation, choosing vacation rentals can also bring them more red packet-style benefits.