During the 2013 ISPO BEIJING exhibition, the Beijing Winter Running Carnival will be renamed the "Endurance Games." — Endurance sports are an effective way to maintain overall physical and mental health and represent the most fundamental and essential form of outdoor activity. Closely related endurance sports include: marathon, trail running, mountaineering, swimming, cycling, triathlon, ski mountaineering, rowing, and all activities involving distance and time.
The "Endurance Games," jointly initiated by Sino Communication and Yuesu Sports, will be a brand-new platform for showcasing, disseminating, and exchanging endurance sports culture, knowledge, and concepts, while continuously introducing the latest global endurance sports activities and methods.
At the first 2013 season of the "Endurance Games" on February 28, 2013, Vibram, the world’s leading supplier of high-performance rubber outsoles, will join forces with the "Endurance Games" to host the China premiere of the trail running film "Ordinary People Being Extraordinary." This award-winning film, which has received accolades at the 2012 Trento Mountain Film Festival in Italy and other festivals, documents the entire journey of the 2011 Vibram UTMB Extraordinary Team during the Ultra-Trail du Mont-Blanc. It offers a visual feast for trail running enthusiasts who value outdoor adventure and pushing their limits. In addition, there will be a series of engaging sharing sessions and video presentations, including showcases of new endurance formats such as the Red Bull 400 Challenge. Endurance champion Chen Penbin will serve as the ambassador for the "Endurance Games," sharing his experience of completing the Seven Continents Grand Slam for the first time, with specially produced videos of seven extreme endurance runs being screened on-site.
The "Endurance Games" will be held periodically in the future, featuring various themed activities centered around different endurance sports in the forms of film screenings, sharing sessions, or forums, creating a cultural exchange platform for endurance sports enthusiasts.
Endurance Games & Premiere of "Ordinary People Being Extraordinary"
Time: 14:00–17:00, February 28, 2013
Venue: Meeting Room M-308, Conference Area, China National Convention Center