The Swiss brand X-BIONIC is set to make its debut at the 2013 Asia Bike Show.

    On October 10 this year, Switzerland’s leading sports brand X-BIONIC will make its first appearance at the Asia Bike Show, showcasing its latest R&D and design products. The booth will cover an area of 150 square meters. At the event, X-BIONIC will invite nearly a thousand VIPs from across the country to be the first to test its latest products up close and experience cutting-edge technology.
    X-BIONIC is Switzerland’s top sports brand, owning the world’s largest bionics lab in Italy dedicated to developing functional products. It is the premier choice for professional athletes, sports enthusiasts who pursue a professional spirit, and high-end individuals who value both the quality and style of sports. X-BIONIC’s bionic functional apparel – ranging from base layers to T-shirts, pants, outerwear, and accessories – has made a globally astonishing contribution by helping athletes truly “transform sweat into energy.” The design philosophy of X-BIONIC is inspired by the wisdom of nature’s bionics, with superior functional design that enables outstanding performance in any environment. Its four core principles are Bionic, Functional, Professional, and High-tech.
    X-BIONIC has achieved numerous unsurpassed milestones. Its full product line has won over 360 international awards and test championships, including the Red Dot Design Award, International Product Design Award, and Australian International Design Award. Its socks alone hold more than 20 international patents. Over 30 national sports teams, including the British National Ski Team, Spanish National Ski Team, Italian National Ski Team, Dutch Ice and Snow Association, and European Cyclo-cross Team, trust and choose X-BIONIC. Across Europe, over 30 million consumers are currently using X-BIONIC products.