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On the Way Version 4.0 Officially Released
On May 26, 2013, the popular social travel app "On the Way," which has been consistently trending on Apple's App Store, held a launch event titled "Searching for On the Way 'Travel Style Ambassadors' & Release of On the Way Version 4.0" at Beijing’s 798 United Art Center. Over 220 guests from various sectors of the tourism industry were invited to attend, including nearly ten executives from Taobao Travel and Alibaba Investment Department led by Zhong Yu, head of Alibaba’s Air Travel Business Unit. At the event, the "On the Way" team unveiled the latest version of the app for the first time. The iOS 4.0, Android 4.0, HTML5 web page, and PC versions of On the Way were simultaneously launched. The app also partnered with German airline Lufthansa to launch the "Searching for On the Way Travel Style Ambassadors" themed campaign.
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Launch Event of "Searching for On the Way Travel Style Ambassadors" and On the Way Version 4.0
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Representatives from Caissa Travel, Taobao Travel, Lufthansa, and the German Tourism Board discuss at the event
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Mr. Chen Wei, CEO of On the Way, leads his team on their first public appearance
On the Way Version 4.0 Makes Its Debut
Share Your Journey Without Using Mobile Data – "Travel · Style"
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"Travel · Style" is a new concept introduced by the On the Way team—pursuing unique, attitude-driven travel styles and routes, and spreading this positive energy of "having style." On the Way Version 4.0 includes major improvements around the "Travel · Style" theme, featuring four brand-new functions: On the Way can now use GPS satellite positioning to accurately record your trip without consuming mobile data; want to know what fellow travel style ambassadors nearby are up to? On the Way now allows you to view records from nearby locations during your trip, making browsing easier; whether through photos, location check-ins, or notes, you can document your journey, and On the Way will automatically generate a travelogue that can be shared on social platforms such as WeChat, Weibo, Renren, and Douban.
Additionally, as demonstrated at the launch event, the completely revamped UI design and refined details of On the Way Version 4.0 allow users to browse more quickly while experiencing even more user-friendly features.
Partnering with Europe’s Largest Airline
Launching the "Travel Style Ambassadors" Program
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Pu Minghui, CMO and Co-founder of On the Way
At the event, Pu Minghui, Chief Marketing Officer and co-founder of On the Way, officially announced that the app is partnering with German airline Lufthansa to launch a series of events called "Searching for On the Way Travel Style Ambassadors," centered around the theme "On the Way, Is Travel · Style."
The On the Way team has introduced the mentor model from China’s The Voice into the travel social app, inviting four highly influential travel personalities—Zhang Qianshou & Left Hand, Jiangnan Yiling, Mu Shan Bonan, and Liu Run—to participate in the "On the Way Travel Style Ambassadors" campaign. On the day of the event, the four mentors shared their travel experiences and stories at the launch and expressed their intention to build their own travel style teams through both online and offline interactions during the campaign period.
Alibaba and Taobao Executives Strongly Support On the Way
Plan to Build the Hottest Travel Social App
At the event, Zhong Yu, head of Alibaba’s Air Travel Business Unit (Taobao Travel), led nearly ten senior executives from Taobao Travel and Alibaba Investment Department, and was invited to participate in the guest sharing session titled "Mobile Travel, On the Way." During the event, Alibaba and Taobao executives repeatedly expressed strong support for On the Way, and publicly disclosed for the first time that they had invested one million USD in Shanghai Quewo Information Technology Co., Ltd. This not only reflects Alibaba’s commitment to its mobile internet strategy but also shows high recognition of the On the Way investment.
Regarding this investment, Zhong Yu, head of Alibaba’s Air Travel Business Unit (Taobao Travel), expressed optimism about the future: “The daily active users of the On the Way app have exceeded 200,000. Taking a recent promotional campaign with a scenic hotel chain as an example, nearly 10,000 users participated via mobile in just three days. The fact that the 'On the Way Travel Style Ambassadors' campaign has caught the attention of global aviation giant Lufthansa is precisely due to On the Way’s deep penetration among high-quality, active users on mobile. The future of On the Way holds tremendous potential. Although we’re still in the A-round stage, I look forward to the day On the Way goes public.” said Zhong Yu.
Shanghai Quewo Information Technology Co., Ltd.: Founded in August 2011, focused on mobile internet. On January 18, 2012, it launched the beta version of the "On the Way" mobile app—a free premium mobile application currently supporting both iOS and Android systems, with an iPad version soon to be released. On the Way can comprehensively record your entire trip, making it especially suitable for travel enthusiasts. It can record coordinates via satellite, log your route, photos, and text, with options to share to social platforms like WeChat, Weibo, Renren, and Douban.
On the Way is a travel recording and sharing app integrated with social features. Its highlight is enabling real-time social interaction during trips, and it can be used via both smartphone app and PC website. Currently the earliest-launched and largest in user base among similar domestic travel products, On the Way has acquired 5 million users and 200,000 daily active users within a year and a half of launching to the public, and has consistently ranked high on the App Store’s popular charts.
Link to "Searching for On the Way Travel Style Ambassadors" Campaign: http://v2.117go.com/index.php?c=lxj
Download the On the Way App: http://www.117go.com/download
Follow On the Way’s official Weibo: @On-the-Way-Mobile-Travel-App