In addition to providing ski industry professionals with the usual opportunity to network, this year’s summit forum has been extended to two days, offering more time and content for exchange. There are four highlights attendees can look forward to:
First, around 50-80 ski resorts (resorts, vacation zones) from across the country — including those under construction, planned, or already in operation — covering winter ski projects in ski resorts, resort villages, and large scenic areas, as well as leaders from various types of ski resort business models and iconic ski destinations (resorts, vacation zones) nationwide — will gather at the forum, highlighting the breadth and scale of the Beijing Ski Industry Summit Forum!
Second, multiple specialized sessions — including interviews on ski industry development trends, discussions on the profit models of foreign ski resorts, presentations on four-season operation projects, and dialogue meetings between ski resorts and equipment suppliers — will make the forum’s content more substantial and closely aligned with the industry, bringing participants more practical information and fresh perspectives!
Third, passionate participation from ski industry peers in Japan, Korea, Europe, and North America, along with exchanges on different international profit models and the latest global trends in the ski industry, will add an international dimension to this year’s ski industry summit forum!
Fourth, direct information exchange, brand showcases, and collaborative business discussions among ski resorts (resorts, vacation zones), snow resort equipment and gear suppliers, sales channels, and service providers — seize the opportunity and you may seize new business potential!
Currently, registration for the ski industry summit forum and the exhibition for “Ski Resort Equipment & Ski Products” have already begun.
For inquiries and registration, please call: 010-64416277 e-mail: hwsh01@126.com
Outdoor Life - Skiers Magazine
Distributed by post offices nationwide, established in 2005
Starting from the 2005-2006 ski season, Outdoor Life magazine has dedicated two regular issues (December and January) each year to promoting ski fashion, eventually evolving into what is now widely recognized as Outdoor Life - Skiers Magazine. We invited former Secretary-General of the Chinese Ski Association Shan Zhaojian, Chairman of Beijing Nanshan Ski Resort Lu Jian, Chairman of Beijing Junshan Ski Resort He Ping, and General Manager of Jilin Beidahu Ski Resort Wu Bin to form the advisory committee of Outdoor Life - Skiers. Through years of effort, the magazine has become one of the leading media outlets in China’s ski field.
Beijing Ski Industry Summit Forum
A communication platform for China’s ski industry, established in 2006
Forum mission: to build a platform for information sharing, issue discussion, and business collaboration within China’s ski industry. The 2012-2013 Beijing Ski Industry Summit Forum saw the participation of over 50 well-known domestic ski resorts, as well as more than 200 professionals from ski resort equipment and gear brands, ski clubs, and other sectors, who took part in a series of activities organized by the forum including keynote speeches, thematic dialogues, and brand promotion exhibitions.
Ski Map (Free Direct Mail)
Targeted at white-collar professionals and motorists, established in 2007
Starting from the 2007-2008 ski season, the Outdoor Life Magazine has published an annual Ski Map, distributed through office buildings, bars, auto 4S stores, outdoor shops, and ski resorts. It promotes ski fashion to China’s white-collar and driving audiences, influencing the most commercially valuable demographics. As a functional guide for white-collar individuals driving to nearby ski resorts for winter leisure, the Ski Map also provides a direct marketing channel for ski companies (brands) and related businesses targeting these audiences.
Ski World (Free Direct Mail)
A publication for elite professionals in the ski industry, established in 2012