“It’s true that people used to laugh at us for being fools, but now more and more young people are starting to see this as something admirable!” At Jiulonghu Scenic Area in Zhenhai, Ningbo, Zhejiang Province, a group of “Yellow Backpack Volunteers” quietly clean up the mountains. Qin Hongbo, the executive leader of the Yellow Backpack initiative, recently said that mainland China needs public-mindedness and charitable activities done without expecting anything in return. Although promotion is difficult, actions speak louder than words. Local attitudes are gradually changing, and they hope one day to match Taiwan’s volunteer culture.
It all started when a few hikers couldn’t stand the litter all over the trails. In 2013, they began picking up trash voluntarily along the way. Later, a group of young people organized themselves to set up booths in scenic areas, encouraging visitors to take their litter with them when hiking. Now, over 200 volunteers have joined the movement, including both young people and seniors from all walks of life.
Later, they agreed to regularly serve at nursing homes, and even spend holidays helping travelers with directions or carrying luggage at train stations. “We want to become an environmental brand,” said Qin Hongbo. Having weekly activities gives the organization more vitality and attracts more people to join.
Qin Hongbo was originally an employee in the warehousing industry. Due to his passion for public welfare, he was hired by the local government to specifically organize the Yellow Backpack activities. He said that at first, many didn’t understand why they would pick up trash like fools, but once people got used to seeing it, they also became more conscious about littering less themselves.