The 2020 Shenzhen Outdoor Activities Week (hereinafter referred to as the "Outdoor Activities Week"), organized by Gao Bo Exhibition (Shenzhen) Co., Ltd., will kick off at the Shenzhen Convention and Exhibition Center from April 30 to May 2, 2020.
To better promote the exhibition, attract more professional visitors, and foster a positive atmosphere of interaction, cooperation, and mutual benefit, the organizer, Gao Bo Exhibition (Shenzhen) Co., Ltd., held a press conference on October 28 at the Guangzhou Gaosing Sports and Entertainment Center. The event introduced the features, highlights, and overall preparation status of this year’s Outdoor Activities Week, and also featured a signing ceremony on-site.
Industry Optimism
Messages of Support for the 2020 Shenzhen Outdoor Activities Week
The press conference not only invited dozens of media representatives from the outdoor sports industry but also saw the attendance of leaders from relevant associations such as the Shenzhen RV Industry Association and the China Automobile RV Camping Alliance. Attendees congratulated the event on being held in Shenzhen and engaged in in-depth discussions on how to leverage the platform advantages of the Outdoor Activities Week to effectively promote the development and structural upgrading of the outdoor industry under the current new circumstances.
At the press conference, Mr. Wu Anfa, President of the Shenzhen RV Industry Association, expressed confidence and congratulations regarding the 2020 Outdoor Activities Week. He believes that with the support of favorable national policies and people’s growing pursuit of healthy living, the travel and leisure industry will continue to thrive. He is confident that the Outdoor Activities Week will help better promote RV camping and allow RV enthusiasts to explore a variety of outdoor activities such as golf, hiking, rock climbing, and fishing while enjoying the outdoors, thereby enriching their travel and leisure experiences.
Quality Enhancement and Upgrading
Three Key Services Creating a New Exhibition Model
Chen Mingliang, General Manager of Gao Bo Exhibition (Shenzhen) Co., Ltd., warmly welcomed the attendees and delivered a speech. He noted that with the in-depth development of China’s leisure and experiential economies, the outdoor industry is poised to embrace greater market potential and prospects, attracting an increasing number of enthusiasts—especially among the post-2000s young consumer demographic, which is growing rapidly. This injects “fresh blood” into the popularization and development of specialized outdoor activities beyond traditional ones, pointing to a bright future for the outdoor market.
Chen Mingliang stated that the Outdoor Activities Week will adopt the theme of “Return to the Outdoors, Enjoy Nature,” focusing on the Guangdong-Hong Kong-Macao Greater Bay Area to enhance the visibility and value of outdoor brands. Amidst the booming outdoor industry, the event will fully leverage the sector’s driving force by co-hosting a Golf Sports Expo during the same period, achieving cross-industry integration and leveraging the dual advantages of products and consumer groups to unlock greater business potential. He pointed out that the Outdoor Activities Week will be organized around three key segments:
The first is exhibitions and trade. The Outdoor Activities Week will feature six major sectors: golf, RV travel, camping and cookouts, fishing, water sports, and outdoor apparel. It will gather over a hundred domestic outdoor leisure brands and their thousands of high-quality products, establishing itself as a premier outdoor industry brand exhibition in South China. In addition to continuously optimizing traditional exhibition areas, this year’s event will also introduce several new themed zones, such as the “Rock Climbing Zone,” “VR Experience Zone,” and “Water Sports Experience Zone.”
The second is supporting activities. As a professional exhibition adopting a “B2B + B2C” model, the Outdoor Activities Week will also host various supporting events for both enterprises and visitors. These include forums and conferences to discuss future industry trends, release authoritative insights, and guide the healthy, rapid, and steady development of the outdoor industry; as well as leisure interactive activities such as parent-child games and educational workshops, allowing visitors to enjoy a relaxing moment while shopping.
The third is the online exhibition shopping carnival. By deeply integrating online and offline resources and collaborating with major e-commerce platforms, the event will comprehensively showcase the achievements and trends of the outdoor industry, providing professional services and online trading functions to create a combined online-offline shopping carnival.
Collaborative Innovation
Jointly Breaking Through the “Last Mile” of Exhibitions
At the press conference, Gao Bo Exhibition (Shenzhen) Co., Ltd. signed a cooperation agreement with the China Automobile RV Camping Alliance.
Moving forward, the China Automobile RV Camping Alliance will become a strategic partner of the exhibition. This marks a commitment by both parties to continue leveraging their respective strengths, seeking more collaborative projects and service plans, and jointly advancing the development and upgrading of China’s automobile RV camping industry.
With the strong support of the China RV Camping Alliance and other associations and partners, the 2020 Outdoor Activities Week will be based in the Guangdong-Hong Kong-Macao Greater Bay Area and reach across the nation, providing outdoor industry exhibitors with a professional, targeted platform for promotion, trade, and exchange.
Stay tuned for more exciting updates from us!
Outdoor Activities Week (co-located with: Shenzhen International Golf Sports Expo)
April 30–May 2, 2020 | Shenzhen Convention and Exhibition Center
Website: www.gooproexpo.com
Tel: 0755-26600324
Email: info@gooproexpo.com