Travelers make special trips just to stay here – Chengyi Cultural Tourism hotels "breathe"

▲ Interior of the room at Taicheng Tea Appearance.

Reported by You T□ru / Special Feature

Travelers visiting not for local attractions but specifically for the hotel’s unique features? A Taiwan hotel group has been making waves recently, expanding its presence in Taipei, Taichung, Chiayi, and other locations, with plans to open 10 cultural tourism hotels and"an unlimited number of youth hostels"as part of its opening plan. This is the impressively performing "Chengyi Hotels" in recent years.


▲ All hotels have engaged art directors for aesthetic planning.

Chengyi Cultural Tourism’s "Taicheng Tea Appearance," located in Chiayi, is a recently highly regarded accommodation. It creates a brand story for a tea-themed hotel at the foot of Alishan, combining local culture with an aesthetic experience, featuring solo exhibitions throughout the year and providing a platform for artists. Also in Chiayi are Chengyi Cultural Tourism’s first hotel, "Chiayi Business Travel," which breathes new cultural life into an old building, and "Chiayi Light Travel," targeting backpackers.
 
Chengyi Cultural Tourism currently operates hotels in Taiwan including Tamsui Breeze, Taichung Bird Days, Chiayi Business Travel, Taicheng Tea Appearance, and Chiayi Light Travel, with a new Light Travel set to open in Tainan in July. Each hotel follows the brand chain but features highly distinctive decorative details. The Chengyi Group has an in-house position called "Art Director," with Huang Wei-wei serving as the key figure behind the internal aesthetics of the hotels.Dai Shu-ling, General Manager of Chengyi Cultural Tourism, likens it to: "Treating beauty as a core value, with every item’s placement meticulously designed, constantly changing and breathing."


▲ % Ji Song Mi Rang Rou Sha Lue Hai Ran Zhi De Ziran Liu Ge.


Describing the interiors as "breathing," Chengyi-series hotels indeed possess a refined quality that compels people to stop and admire. From the curated room installations, spatial details, to the collected exhibits, the art director regularly inspects and adjusts them to maintain the hotel’s overall aesthetic, thereby allowing guests to feel spatial comfort through immersive beauty. In the future, Chengyi Cultural Tourism aims to open 10 cultural tourism hotels in a short time, along with more Light Travel locations, hoping to bring a fresh youthful energy to Taiwan’s hospitality industry.

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