Wintersweet in Jingguan

Wintersweet in Jingguan

Jingguan Wintersweet is a geographical indication certification trademark.

Jingguan Wintersweet is a geographical indication agricultural product.

　　Jingguan Town has over 500 years of wintersweet cultivation history, with more than 20,000 mu of land planted with wintersweet. It is China’s largest cultivation area for wintersweet, boasting the richest variety of species, the largest flower diameter, the strongest fragrance, the most vibrant colors, and the densest blossoms.

　　According to the District Administration for Industry and Commerce, our district now has its first geographical indication trademark—“Jingguan Wintersweet.” This will help promote Beibei’s development of ecological sightseeing agriculture characterized by Jingguan Wintersweet, and enhance the cultural brand value of both Beibei and Jingguan.

　　It is reported that a geographical indication is a type of trademark application that can be named after a geographical location. Applying for a geographical indication is different from applying for a regular trademark. It refers to products originating from a specific region, whose quality, reputation, or other characteristics are essentially attributable to the natural and human factors of that locality, and are not reproducible elsewhere.

　　Through years of development, the China Jingguan Wintersweet Expo Park project built in the eco-agricultural park has achieved remarkable results. The Jingguan Wintersweet industry has seen substantial growth. The 20,000-mu wintersweet base has become the country’s largest production demonstration area in terms of scale, fragrance intensity, and flower color vibrancy. Local farmers in Jingguan have achieved prosperity through wintersweet cultivation. The quality of Jingguan Wintersweet has also gradually improved, and its fame has spread both domestically and internationally.

　　Geographical Scope

　　The geographical indication protection area for Jingguan Wintersweet agricultural products is located between 29°57′07″N to 30°03′53″N and 106°26′17″E to 106°56′53″E. It lies between the Guanyin Syncline and Longwang Syncline of the Huaying Mountains, situated in the eastern central part of Beibei District, Chongqing, at the tail end of the Three Gorges Reservoir area in the eastern Sichuan Basin. The area involves seven towns: Jingguan, Tianfu, Liuyin, Shuitu, Fuxing, Sansheng, and Jindaoxia. The total production area of wintersweet flowers within this region is 6,650 hectares, with an annual output of 59.85 million fresh-cut flower stems.

　　Product Quality and Characteristic Features

　　1. Typical Product Characteristics: Jingguan Wintersweet features a rich, pleasant fragrance, graceful flower posture, dense blossoms, large flower diameter, pure color, bright wax texture, and long vase life. 2. Product Quality and Safety Standards: The production of fresh-cut wintersweet flowers strictly follows the Chongqing Municipal Local Standard “Technical Regulations for the Production of Fresh-Cut Wintersweet Flowers,” and product quality requirements strictly adhere to the Chongqing Municipal Local Standard “Fresh-Cut Wintersweet Flowers.”