Gulongzhong Liquor

Gulongzhong Liquor

　　The prototype of Gulongzhong Liquor dates back 1,800 years. This 1,800-year history is counted from the time when Zhuge Liang farmed in Gulongzhong. Back then, Zhuge Liang came to Xiangyang with his uncle from Langya Yangdu in Shandong (now Yinan County, Linyi City, Shandong Province). He first studied under the Master Water Mirror at Shuijing Village, and later farmed in Gulongzhong. The famous “Three Visits to the Thatched Cottage” took place in Gulongzhong.

　　　　The story of the “Three Visits to the Thatched Cottage” is well known to all, but the Gulongzhong Liquor, which has been hidden among the people for 1,800 years, is relatively unknown. Hubei Gulongzhong Yanyi Liquor Industry Co., Ltd. is located at the foot of Gulongzhong Mountain. The water used to brew Gulongzhong Liquor comes from the millennia-old Longlong Cave. Its brewing technique partially inherits the traditional methods of yellow wine brewing from Zhuge Liang and his wife’s Huang family, combined with modern liquor-making technology, forming a unique combination of brewing water, formula, and techniques for Gulongzhong Liquor. Hence the name “Gulongzhong 1800,” which can be called “a unique gem among Chinese liquors.”

　　　　People in Xiangyang love this liquor as if it were their own life. There are countless kinds of liquor in the world, yet Xiangyang people have a special preference for Gulongzhong Liquor. They use it to celebrate harvests, host wedding banquets, entertain distinguished guests, and honor relatives. In today’s era of overwhelming liquor options, Xiangyang people remain uniquely devoted to Gulongzhong Liquor. For over half a century, Gulongzhong Liquor has held a leading market share.

　　　　Features

　　　　Gulongzhong Liquor has a unique taste, distinct from other liquors currently on the market. It is smooth, sweet, soft, and fragrant upon entry, with an incredibly wonderful aftertaste. It does not cause a hangover, dry mouth, or intense intoxication, and its effects wear off quickly without harming the body or spirit. After drinking, one feels more alert, energized, and mentally sharp. It is hailed as the “liquor of wisdom.” Compared to other liquors of the same alcohol content, one can drink more of it without getting drunk, hence earning the title “a unique gem among Chinese liquors.” Gulongzhong Liquor is applying to relevant national authorities to be recognized as the “13th aroma type of Chinese liquor.” Meanwhile, under the guidance of the Economic Bureau of the Policy Research Office of the Central Committee of China, it is also applying to UNESCO for recognition as an intangible cultural heritage of the world.