Xiangyang Yam

Xiangyang Yam

Xiangyang Yam is a geographical indication certification trademark.

　　。“Xiangyang Yam” has also become the fourth geographical indication certification trademark of Xiangyang City.

　　 Xinjian Village in Wolong Town, Xiangcheng District, is located close to the southern bank of the Han River. The area features flat terrain, loose soil, good drainage, and typical sandy soil, making it highly suitable for yam cultivation. Historically, local residents have had the tradition of growing yams. The yams produced here belong to the Hanzhong yam variety, characterized by thin skin, white flesh, and a crisp, tender texture that is delicious. They are mainly used as a culinary ingredient while also offering nourishing medicinal value. They can be served as a dish for meals or consumed for health benefits, boasting very high nutritional value. Locally, they are hailed as the “ginseng for adults” and hold broad market prospects. In 2005, the Wolong Yam Professional Association of Xiangcheng District was established. The association has brought together over 2,500 yam growers, improved planting varieties, and now cultivates approximately 15,000 mu (about 1,000 hectares) of yams annually, with a total annual output of around 50,000 tons and an annual output value exceeding 300 million yuan.

　　 To enhance the visibility of Xiangyang Yam and support the growth of the yam association, the Xiangcheng Branch of the Xiangyang Administration for Industry and Commerce has closely followed the municipal government’s industrial development plan of “one leading sector and six pillar industries.” Through a trademark strategy driven by the government, proactive enterprises, and social collaboration, the branch actively assisted in cultivating and developing geographical indications. Since 2012, the bureau has made the creation of the “Xiangyang Yam” geographical indication trademark a key focus, continuously strengthening measures. Led by divisional leaders, the bureau conducted multiple in-depth visits to enterprises, providing “one-on-one,” “face-to-face,” and “point-to-point” services. Based on the actual needs of the enterprises and through repeated communication with relevant departments, the bureau developed a practical roadmap and work plan for the guidance, cultivation, service, and development of the geographical indication. These efforts led to the successful registration of this geographical indication certification trademark. The successful registration of “Xiangyang Yam” has played a positive role in promoting the agricultural economic development of the district, increasing farmers’ continuous income, enhancing the organizational level of farmers and consumer recognition, and advancing adjustments in the agricultural industrial structure.

　　Xiangyang Yam

　　 Xiangyang City Xiangcheng District Wolong Yam Professional Technology Association

　　 10969171

　　 Yam