Some express their attitude with words, others with gestures. I choose to wear my attitude. A cultural T-shirt is an attitude—rock 'n' roll or heroism, protest or praise. For the 10th anniversary of the Asia Outdoor Exhibition, we want your attitude. You can be a brand, an outdoor enthusiast, a member of the media, or an audience member, c...
Surrounded by the Cangshan Mountain Range — with the southern part facing the Yandang Mountains, the north echoing Tiantai, the west neighboring Xiandu, and the east overlooking the sea — it is the highest peak in southeastern Zhejiang. The second Salomon Trail Running Elite Training Camp was held here. This edition of the Salomon Trail Running Elite Training Camp specially invited the Global Sports Marketing Director of the Salomon brand, head of the Salomon International Sports Team, who...
Among summer vacation travelers over the years, urban white-collar families have consistently been a major consumer force. This is not only because urban white-collar workers possess a certain level of economic means, but also because their daily work is often high-pressure, making them in need of appropriate travel to relax both body and mind. At the same time, urban white-collar workers usually yearn for a more personalized and cozy lifestyle, and travel can...
Don't wait until it's too late—plan your graduation trip for under 2000 yuan. Your graduation project is done, your thesis has passed, and it's almost time for the farewell dinner. But have you started that once-in-a-lifetime group trip you'll never forget? It's graduation season again, and when you graduate, you want to leave something behind—not being bold isn't youth, and not having adventures is a waste of youth...
Nowadays, more and more people are enjoying the pleasures brought by outdoor sports, but unexpected sports injuries often occur during these activities—such as accidental ankle sprains while hiking or trail running, or knee joint injuries during extreme sports. As a professional sports medical brand, Mueller has keenly observed that...
From July 23 to 26, 2015, the annual outdoor extravaganza—the Nanjing Asia Outdoor Exhibition—is back as scheduled, and this year marks its 10th birthday. BEAUME has been a part of the Asia Outdoor Exhibition for seven years. As an emerging outdoor brand, BEAUME has consistently delivered unique products...
Dry tooling is a training method for climbing enthusiasts during the off-season when there’s no ice. It can be practiced in equipped climbing gyms, outdoor rock areas, or cliff faces. Indoor dry tooling competitions have also gained popularity among outdoor enthusiasts due to their high entertainment value. The Asia Outdoor Exhibition stays at the forefront of climbing sports, offering...
Last year, the top Nordic outdoor brand OW made a strong entry into China, signing the Chinese national ski team right from the start and even placing brand ads on CCTV. The Kamchatka team sponsored by OW in this Giro d’Italia also shone brightly. The outdoor market is now clearly trending younger, and the League of Legends league has long become a major focus for young people...
On June 6, 2015, the strategic signing ceremony between outdoor brand KAILAS and the China National Climbing Team grandly opened at the Guangzhou Nan Fung International Convention and Exhibition Center. Attendees included KAILAS Brand General Manager Zhong Chengzhan, Marketing Director Cao Jun, Brand Representative Liu Wanfeng, Vice Chairman of the China Mountaineering Association (hereinafter referred to as “CMA”) Wang Yongfeng, Director of the CMA’s Climbing and Ice Climbing Department Luo Shen, Head Coach of the China National Climbing Team Zhao Lei, as well as athletes representing the national team such as Zhong Qixin, Wang Qinghua, Ma Zida, and female athlete representatives Renqinglham and Jiang Rong. The event attracted significant attention from major mainstream media, marking an unprecedented occasion.
I’ve always wanted to visit Jiuzhaigou, the “fairy-tale paradise” in Sichuan, to feast my eyes on its beauty, but I also wanted to avoid the summer peak season. So I resolutely chose early June for my paradise journey. After reading numerous travel guides over ten days, and since I was traveling solo, I planned a richer, more comfortable, and safer itinerary...
- 2015 Renaissance Global Discovery Day: Renaissance Sanya Resort holds the "Discover Wuzhishan" Renaissance Night Market event Sanya, June 12, 2015 /PRNewswire/ -- On June 11, 2015, 160 Renaissance-branded hotels across more than 40 countries around the world celebrated the fourth annual...
Kuocang Mountain faces the Yandang Mountains to the south, echoes the Tiantai Mountains to the north, neighbors Xiandu to the west, and overlooks the sea to the east. It is the highest peak in southeastern Zhejiang. The second Salomon Trail Running Elite Training Camp unfolds here. This edition of the Salomon Trail Running Elite Training Camp specially invites Gregory Vollet, the Global Sports Marketing Director of Salomon and Head of the Salomon International Team, who...
Among summer travelers in recent years, urban white-collar families have consistently been a major consumer group. This is not only because they generally possess a certain level of economic means, but also because white-collar workers often face high daily work pressure and need appropriate travel to relax both body and mind. At the same time, white-collar workers usually aspire to a more personalized and cozy lifestyle, and travel is...
Nowadays, more and more people are enjoying the happiness brought by outdoor sports, but unexpected sports injuries often occur during participation — such as accidental ankle sprains while hiking or trail running, or knee joint injuries during extreme sports. Mueller, as a professional sports medical brand, has keenly identified the gap in outdoor...
From June 10 to June 12, 2015 (9:00–18:00), the renowned French outdoor brand Lafuma will hold an internal “FRIENDS AND FAMILY SALE” at Floor B1 of the Beijing Hyundai Motor Building. Discounted items start from as low as 10% off—choose stylish outdoor gear, choose Lafuma. ...
― The 2nd Tianshan Mountain Climbing Festival and China Fitness Mountains Climbing Conference Held Successfully
Organized by the Haixi Prefecture Tourism Bureau and co-organized by Tuto, Yuqing, Snow Wolf, Green Field, and the Haixi Prefecture Outdoor Sports Association, the “Most Beautiful Yardangs in the Qaidam” photo expedition concluded successfully on June 10. This event was supported by media partners including Beijing Satellite TV, Qinghai TV, Phoenix Online, Sina, and Outdoor Adventure, and involved over 20 photographers and outdoor...
This summer, if you can’t get enough of musicals, if you’re passionate about acrobatic performances, if you hold a deep fondness for Minnan culture, or if you wish to relive those touching moments, then you must come to Xiamen to see “Legendary Minnan.” This world-class stage spectacle, created with massive investment by Shandong Huaxia Culture & Tourism Group,...
On June 13, fans in Wuhan welcomed the “TRIPLE JAM 2015 Jay Chou World Tour Concert – Wuhan Stop.” The Wuhan Sports Center Gymnasium was packed with people early on, and tens of thousands of fans witnessed this exciting night. On the day of the concert, the area around the sports center saw a large number of fans wearing Galaxy Valley Rafting workwear...
Free movies, free games, free app downloads, even free antivirus software—“free” is one of the most frequently used words in the internet world. But have you ever heard of free hotel stays? Shangkeyou has become a pioneer in China’s hotel industry to experiment with the free model. It is building a lifestyle sharing platform where, from the moment customers...