Chengnan New District, Yancheng City

Chengnan New District, Yancheng City

Chengnan New District, Yancheng City, is a national AAA-level tourist attraction.

Euro Street is a distinctive urban "micro-tourism" district developed and upgraded by Chengnan New District, Yancheng. It officially opened for business during the National Day holiday in 2017.

Euro Street is located by Julong Lake at the core of Chengnan New District, Yancheng. The area gathers attractions such as Julong Lake Park, the Broadcasting and Television Tower, and Golden Eagle World. The district consists of 29 individual buildings with a total construction area of 35,000 square meters. Centered around an 800-meter-long pedestrian street, it adopts a commercial layout structured as "one axis, two cores, and three zones," focusing on creating a unique district that integrates dining, themed bars, entertainment and leisure, and boutique homestays. As the first urban "micro-tourism" district in northern Jiangsu with a European-style theme, Euro Street has become a new landmark for Yancheng’s culture, tourism, and commerce, the city’s most beautiful "urban reception hall," and a destination for "urban micro-tourism."

Euro Street is the first European-style district in northern Jiangsu, stretching 800 meters in length with a total construction area of 35,000 square meters. Designed with the creative concept of "one street, one world; one shop, one style," it integrates dining, themed bars, entertainment and leisure, and boutique homestays. Today, Euro Street has become a new tourism landmark in Yancheng, a "micro-tourism destination" for locals during holidays, and a "city reception hall" for entertaining family and friends. With its vibrant performances, diverse cuisine, pleasant scenery, and dazzling lights, it attracts a large number of visitors.

Huajie (Flower Street) features three major bridges and seven pedestrian bridges. Each bridge is uniquely painted on both sides according to its theme, while the buildings along the waterway are adorned with various styles of green walls, creating ever-changing views as you walk. The pedestrian bridges of Euro Street, from east to west, are decorated with flowers in red, orange, yellow, blue, pink, white, and purple, symbolizing love, happiness, joy, eternity, attachment, purity, and elegance, respectively. During the day, the floral colors naturally decorate the bridges, while at night, lighting enhances the ambiance, crafting a 24-hour blooming streetscape. Additionally, a 1,200-square-meter floating flower bed serves as another highlight of Flower Street. The former outdoor restroom has been transformed into a "creative restroom," featuring color coordination, artistic wall designs, and curved elements to create a unique aesthetic and comfortable atmosphere, ensuring that even the finer details reflect the distinctive character of Flower Street for both tourists and residents.

A waterway runs through Euro Street, home to the most beautiful "floating market" in China, as well as a romantic and dreamy musical fountain show. During Flower Street events, the waterway banks are adorned with vintage European boats selling local specialties, creative handicrafts, and seasonal fruits. Visitors can shop along the shore while leisurely enjoying the beautiful scenery, making for a delightful experience.