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The popular creamy bread from Hiroshima, Japan, is making its debut in Taiwan!Ten flavors are being introduced.

Published: 2026-09-25 👁 101 views
Last updated 2026-09-25 — The popular creamy bread from Hiroshima, Japan, is making its debut!Established in Hiroshima in 1933, "Hakutendo" has an 82-year history. Its creamy bread, launched six years ago, became a hit in Japan due to its melt-in-your-mouth texture, recommended by celebrities and becoming a must-queue food, selling 15 million pieces annually. Hakutendo plans to set up a temporary booth at B3 of Taipei Main Station from November 13 to January 12, 2016, and open a permanent store in Banqiao on November 20. A total of seven flavors will be introduced to Taiwan, along with three Taiwan-exclusive flavors, each priced at NT$80.



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The popular creamy bread from Hiroshima, Japan, is making its debut in Taiwan!Established in Hiroshima in 1933, "Hakutendo" has an 82-year history. Its creamy bread, launched six years ago, became a hit in Japan due to its melt-in-your-mouth texture, recommended by celebrities and becoming a must-queue food, selling 15 million pieces annually. Hakutendo plans to set up a temporary booth at B3 of Taipei Main Station from November 13 to January 12, 2016, and open a permanent store in Banqiao on November 20. A total of seven flavors will be introduced to Taiwan, along with three Taiwan-exclusive flavors, each priced at NT$80.

The ten flavors of Hakutendo to be launched in Taiwan are: custard, fresh cream, French cream (Taiwan exclusive), fresh fruit (Taiwan exclusive), ice cream (Taiwan exclusive), matcha, red bean, chestnut, chocolate, and mango.

Limited-time promotional offers during the opening period
Taipei Main Station Temporary Booth:
November 13–15: First 88 customers each day can purchase one at a special price of NT$8.
November 16–18: First 88 customers each day receive a complimentary exclusive logo insulated bag when purchasing 10 items.
November 18–December 2: Special offer during Taipei Main Station Department Store’s anniversary celebration—five pieces for NT$380.

Banqiao Global Mall:
November 20–22: First 88 customers each day can purchase one at a special price of NT$8.
November 23–25: First 88 customers each day receive a complimentary exclusive logo insulated bag when purchasing 10 items.

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