
▲ The freshly baked semi-soft cheese tart brand PABLO is expanding to Taiwan. (Photo provided by He Yi Lifestyle)
Reported by Huang Shiyuan / Taipei
The highly popular Japanese brand PABLO, known for its freshly baked semi-soft cheese tarts and a must-try sweet when traveling to Japan from Taiwan, is set to launch in Taiwan. The first Taiwanese branch will be located at HOYII and Yiyi North Station near Taipei Main Station, featuring both a takeaway outlet and a dine-in café, with an official opening scheduled for the end of December this year. Following its debut in South Korea in May, Taiwan will become the brand’s second overseas location by the end of this year.
PABLO, the freshly baked semi-soft cheese tart dessert that originated in Osaka in 2011, quickly became one of Japan’s most beloved dessert shops in less than five years. It was ranked as the third most popular queued dessert shop on Japan’s TV program “Golden Legend” and is also featured on the list of must-try desserts when traveling to Osaka. PABLO’s signature freshly baked semi-soft cheese tarts offer a rich yet not overly heavy taste, with a smooth and creamy “semi-soft” texture. The brand also releases limited-edition flavors monthly.
Address: No. 36, Section 1, Zhongxiao West Road, Zhongzheng District, Taipei City
Phone: 02-2370-3678

▲ In Japan, it’s common to see long queues for PABLO’s semi-soft cheese tarts. (Photo provided by He Yi Lifestyle)

▲ PABLO, the freshly baked semi-soft cheese tart dessert, originated in Osaka in 2011 and became one of Japan’s most popular dessert shops in under five years.

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