Only a little over 2,000 are allocated per day – Taiwan’s HowToTrip butter bread sells out by the afternoon

▲HowToTrip in Taiwan only receives a little over 2,000 breads allocated per day from the Japanese headquarters, and they sell out fast!(Photo provided by HowToTrip)

Reported by Huang Shiyuan / Taipei

Want to try the popular butter bread from Hiroshima, Japan? It’s best to head to HowToTrip within the first two hours of opening. If you go too late, you’ll only see staff holding a sign that says “Sorry, all items sold out for today.” It turns out that the Japanese headquarters can only produce 40,000 breads a day, which are then distributed to branches across Japan, the Philippines, Taiwan, and other locations. A single Taiwan branch is only allocated 800–1,200 breads, so once they’re gone, they’re gone.

HowToTrip’s public relations representative Rong Lifang said that seven flavors of bread at HowToTrip Taiwan are shipped frozen from Japan, taking about three days to arrive. After arrival, they are thawed before being put up for sale. As for the three limited-edition flavors in Taiwan, they are made by selecting one of the seven flavors, then adding fresh fruit and ice cream, or pan-frying into French-style butter bread.

Established in Hiroshima in 1933, HowToTrip has an 82-year history. The butter bread launched six years ago became a hit in Japan due to its melt-in-your-mouth texture, endorsed by Japanese celebrities, and has become a must-line-up food item in the country, with annual sales reaching 15 million pieces.

Locations: temporary booth at Taipei Main Station, Uni-President Hankyu Department Store Banqiao branch

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