Each room features a private hot spring tub. Yilan’s “Jiaoxi Hanmu Hotel” officially opens

▲The Jianxi Hanmu Hotel officially opened on the 3rd.

Reported and photographed by Cai Wenjun / Yilan

The first leisure resort hotel under Han She Hospitality, “Jianxi Hanmu Hotel,” officially opened on the 3rd. With a concept of serene tranquility, it embodies the brand philosophy of considering the earth as home and living in harmony with nature. Lai Ying-li, Chairwoman of Han She Hospitality, said: “The Jianxi Hanmu Hotel combines Han She’s unique art, cuisine, and service, aiming to provide travelers with a distinctive accommodation experience.”

▲Guest rooms at the Jianxi Hanmu Hotel.

▲Each guest room at the Jianxi Hanmu Hotel features a private hot spring bath.

The Jianxi Hanmu Hotel is the first self-branded leisure resort hotel under Han She Hospitality. The entire complex includes two buildings — “Jianxi Hanmu Hotel” and “Jianxi Hanmu Retreat” — with a total of six room types and 190 guest rooms. Each room comes with a private hot spring tub, along with diverse service facilities such as an open-air bath, outdoor pool, and a 136-ping children’s play area.

▲The open-air bath at the Jianxi Hanmu Retreat.

The Jianxi Hanmu Hotel can be described as the most artistically enriched resort hotel in Jianxi. Centered around tranquility and nature, it invited several emerging Asian artists to design artworks using various media. For example, there’s the ethereal “Aggregate” in the lobby of the Jianxi Hanmu Retreat, resembling flowing air; and the nearly largest ink-wash artwork in the past decade, “Descending from the Void in Spirals,” specially created for Hanmu by Taiwanese contemporary artist Tsai Chia-wei. These pieces can be admired from the lobby to the guest rooms, making every step through the hotel a unique artistic journey.

▲Lai Ying-li, Chairwoman of Han She Hospitality.

Lai Ying-li stated that for urban dwellers, vacationing is a shift in mood. Yilan boasts beautiful mountains and waters, and upon exiting the Hsuehshan Tunnel, one is greeted by the Pacific Ocean meeting the sky and the vast Yilan Plain — a sudden sense of openness that helps people forget the stresses of city life. That’s why Yilan was chosen as the first foothold outside the Taipei metropolitan area.

▲Tsai Po-han, CEO of Han She Hospitality.

Tsai Po-han, CEO of Han She Hospitality, mentioned that since the trial operation began in August, they have continuously adjusted both hardware and software to ensure everything is in place. However, there’s always room for improvement in the service industry, and they hope to elevate service standards in the future. Based on guest feedback, they will also evaluate whether adjustments are needed.

Jianxi has become a prime destination for tourism in Yilan, and more new hotels are set to open soon. Tsai Po-han noted that although competition among hotels in Jianxi is fierce, they aim to attract not only domestic but also more international guests through differentiated features. Facing the current downturn in Taiwan’s tourism industry, Tsai believes that economic cycles fluctuate and that, in the long run, he remains optimistic about Taiwan’s tourism prospects. “Because Taiwan has an irreplaceable characteristic — its ‘human touch.’”

The Jianxi Hanmu Hotel primarily targets small families and parent-child travelers, while the more private and tranquil Jianxi Hanmu Retreat aims to attract couples, lovers, and best friends. Beyond these groups, Tsai Po-han also plans to leverage resources from its sister properties, Han She Aimei and Taipei Sheraton, to tap into the incentive travel market. “Incentive trips often include a more relaxed day, so we can place more formal meetings in the Taipei metropolitan area and bring the leisure part to Jianxi.” By offering travel packages that combine stays in both Taipei and Jianxi, they hope to attract incentive travel groups.