Wang Group’s new Vietnamese cuisine brand “Mu Yue” to open in Taipei’s East District in December

▲HowToTrip Group’s new Vietnamese cuisine brand “Mu Yue” is set to open in December. (Photo / Provided by HowToTrip Group)

Reported by Huang Shiyuan / Taipei

HowToTrip Group, which continues to roll out new brands, announced its third-quarter financial results on November 9 along with the upcoming launch of its new Vietnamese cuisine brand “Mu Yue,” expected to open in Taipei’s Eastern District in December. Mu Yue primarily presents affordable and delicious Vietnamese dishes using refined French culinary techniques. The menu will feature approximately 60–70 items, with an average per-person spend of around NT$500–NT$600.

After successively launching self-created brands such as Koo Bar, Ma Lao Da, and Zha Niu, HowToTrip Group is set to introduce the Vietnamese cuisine brand “Mu Yue” before the end of the year, expanding beyond its previous focus on Western, Japanese, and Chinese cuisines. “Mu Yue” emphasizes presenting approachable and tasty Vietnamese dishes through refined French cooking methods, while adopting the currently popular casual dining format to offer relaxed themed gatherings. With about 60–70 menu items, the restaurant provides both à la carte options and multi-person set meals. It targets urban office workers and young diners eager to try new flavors, with an estimated average per-person spend of around NT$500–NT$600.

The first Mu Yue outlet will be located on Fuxing South Road in Taipei’s Eastern District (No. 144, Section 1, Fuxing South Road), just a 2-minute walk from Zhongxiao Fuxing MRT Station. The venue spans approximately 60 ping across one to two floors and will have around 80 seats.

Address: No. 144, Section 1, Fuxing South Road, Taipei City