Asia Outdoor Show Benefit: Get free entry and win prizes when visiting in a group of 5—gather your friends now
Our status rises, and our sense of responsibility grows accordingly. The higher we rise, the greater our responsibility. The expansion of power increases responsibility. — Victor Hugo
As the strategic support platform of the China Outdoor Brands Alliance, the Asia Outdoor Show has been deeply involved in the industry for thirteen years and serves as a bellwether for the development of China’s outdoor sector. Therefore, over the years, the Asia Outdoor Show has never slackened in its efforts, and “a sense of responsibility” has remained its guiding principle throughout its journey.
Nowadays, the outdoor industry faces a severe situation: the traditional agency and distribution model is gradually shrinking, while online marketing and customer acquisition costs are approaching or even exceeding offline costs. In 2019, adhering to the belief that the stronger the capability, the greater the responsibility, the Asia Outdoor Show adopted a full-industry matrix approach to offer exhibitors diversified channels for reaching business partners and end consumers.
1. Professional audience team to cultivate potential users
As a long-established professional outdoor sports exhibition, we focus 100% on outdoor gear, with a database of 100,000 entries, an exhibition area of 48,000 square meters, an average of over 500 participating brands per year, more than 20,000 professional visitors annually, and a 30% annual increase in overseas attendees.
We boast a large and diverse audience base, with professional visitors covering all sectors who possess solid knowledge of the outdoor industry, certain influence and appeal, as well as strong purchasing power.
In addition, to align with future consumer market trends, the exhibition will feature the “Ziran Pai” Outdoor Carnival, directly engaging end users. With cutting-edge marketing concepts and trendy outdoor experiences, it promotes a green and healthy lifestyle to attract Gen Z and Millennials who love pop culture, sports, and travel, thereby cultivating a new generation of enthusiasts.
2. Multi-sector Business Matching for High Returns and Added Value
Efficiently leveraging the exhibition’s business platform function, we pre-select buyers before the show, collect their feedback, and match them with corresponding suppliers. The Asia Outdoor Show accurately and efficiently pairs supply and demand, featuring two dedicated sections on-site:
Special Promotions – Presentation Sessions: Each participant holds a promotional session to announce their investment or procurement needs, with content and interactive formats determined by the participants themselves.
Matching & Negotiation Sessions: Each session arranges on-site discussions based on pre-booked schedules.
Multiple Sections:
What resources can you access?
On-site & Value-added Services:
1. Free lunch provided for attendees; 2. Free VIP coffee break service; 3. Limited-time usage of presentation areas; 4. Logo exposure service to enhance brand visibility;
2. Non-exhibition Period & Value-added Services:
Long-term supply and sourcing matchmaking services;
3. Direct Procurement for Campsites with 120 Million RMB in Orders – Precise One-stop Matching
Country Garden, Sunac, Greenland Group, China Communications Construction, Kanghui Travel, Outdoor Planet, TaoYe Outdoor... Over 50 renowned real estate developers, 50 campsites, scenic spots and themed towns, 50 outdoor travel service providers, 100 camp education institutions, and a total of 250+ well-known buyers will gather at the exhibition for centralized procurement, with expected total orders exceeding 120 million RMB.
The Asia Outdoor Show focuses on the complete industrial chain resources, addresses pain points in the supply chain, and carefully selects precise supplier resources. It offers personalized pre-show procurement matching services with transparent processes, making it an ideal platform for buyers to post their needs. Moreover, 100% of the buyers have concrete purchasing plans, enabling both business matchmaking and brand promotion in one go.
1. Publication of procurement needs on the Asia Outdoor Show official website;
2. On-site one-on-one precise procurement matchmaking, ensuring each buyer is connected with at least 10 high-quality suppliers;
3. VIP treatment during the procurement conference;
4. Travel subsidies will be provided by the organizer for buyers who meet transaction thresholds;
4. Integrated Offline BBC Channels – A Rising Trend in the Outdoor Industry
With the theme of “Heritage, Adaptation, and Integration,” we will launch the BBC “Ziran Pai” Outdoor Carnival. By perfectly combining the exhibition and the carnival, we aim to attract more loyal and potential outdoor gear users to visit, experience the products, cultivate a new generation of outdoor enthusiasts, and provide brand owners with opportunities to capture terminal user data.
Fresh and heartfelt—marketing in ways that resonate with youth. Centered around “immersive” experiences, we create multiple outdoor sports scenarios to meet the personalized needs of today’s consumers.
Multiple rounds of SMS notifications + efficient communication via phone and WeChat; on-site, extensive media coverage continues to enhance brand exposure opportunities;
5. Precise and effective outreach, effortlessly achieving high visibility
Multiple rounds of SMS notifications + efficient communication via phone and WeChat; on-site, extensive media coverage continues to enhance brand exposure opportunities;
A vast lineup of outdoor brand resources at the exhibition, gathering industry elites: 3,000+ domestic and international outdoor brands and event service providers;
The stronger the capability, the greater the responsibility. Facing the overall downturn in the outdoor industry, in 2019, the 14th Asia Outdoor Exhibition bravely broke through traditional outdoor models, upgraded consumption methods, enhanced outdoor interactive experiences, and organically combined B2B exhibitions with B2C marketing approaches. Through a comprehensive matrix of the entire outdoor industry chain, it diversely engaged both business partners and end consumers.
From June 27 to 30, the 14th Asia Outdoor Exhibition will grandly open at Nanjing Xinzhuang National Exhibition Center. We’re waiting for you!
The “Bring Friends Along” campaign has officially begun!Starting now, invite family and friends to not only enjoy free admission to the exhibition, but also receive great gifts (minimum 5 people required)