Practical and stylish: New souvenir options – Top 5 umbrella specialty stores in Tokyo

Travel Center / General Report

What souvenirs do you usually buy when traveling in Tokyo? With the sun getting fiercer and the rainy season approaching, why not pick yourself a brightly colored, uniquely designed, and highly functional umbrella? There are five umbrella specialty stores in Tokyo that not only boast distinctive designs but also offer various features including eco-friendliness and adaptability to different weather conditions. Crafted with meticulous attention to detail by skilled artisans, these umbrellas are more than just tools—they can become fashionable accessories for your outings.

▲Cool Magic SHU'S. (Photo / fromCool Magic SHU'S official website)

1. Freehold, Shibuya – Cool Magic SHU'S
Located in the stylish and tranquil neighborhood of Freehold, “Cool Magic SHU'S” spans four floors. In addition to selling a wide variety of umbrellas, each floor has a unique theme. The first floor showcases vibrantly colored umbrellas, the second floor focuses on men’s umbrellas, the third floor offers selections tailored for female customers, and the fourth floor is an exhibition room restricted to manufacturers—off-limits to general customers.

With up to 10,000 umbrellas in stock, Cool Magic SHU'S claims to be Japan’s largest umbrella specialty store. The sheer number of styles may leave you spoiled for choice, but if you’re unsure what to pick, the knowledgeable staff can help. They can also explain the functions of each type of umbrella.

Address: 1-9-1 Freehold, Meguro-ku, Tokyo

▲Tokyo Noble with its colorful umbrella wall. (Photo / fromRetrip)

2. Ueno – Tokyo Noble
As soon as you step into Tokyo Noble, you’ll be drawn to the wall covered in a gradient of colorful umbrellas. This umbrella wall features around 77 colors to choose from, allowing customers to select their preferred length and style. What’s even more fun is that apart from umbrellas, you can also purchase unique umbrella handles to create a one-of-a-kind umbrella.

Additionally, the shop offers a daily limited “vegetable umbrella.” When folded, the edges resemble lush green vegetable leaves, making it look like a real vegetable—something that has won over many customers.

Address: 2K540 N-3, 5-9-19 Ueno, Taito-ku, Tokyo

▲HANWAY, where the store atmosphere changes with the seasons. (Photo / from HANWAY official website)

3. Roppongi – HANWAY
The umbrella specialty store “HANWAY” is located within Roppongi Hills. Aside from cute and quirky umbrella designs, its biggest highlight is the ability to customize every part of the umbrella—from canopy to handle—allowing you to design a truly personalized umbrella, much like picking out an outfit.

Moreover, the store reflects distinct seasonal vibes that change with the trends, and its unique ambiance is another reason customers keep coming back.

Address: 6-10-1 Roppongi, Minato-ku, Tokyo, Roppongi Hills West Walk 4F

▲Ca et la, emphasizing eco-friendly umbrellas. (Photo / fromCa et la’s Facebook page)

4. Shibuya – Ca et la
Japan consumes as many as 80 million plastic umbrellas annually, but they are not only easily damaged but also non-recyclable once discarded. To reduce environmental impact, Ca et la focuses on eco-friendly umbrellas. Not only are they designed with sustainability in mind, but they also use resin materials for the ribs to enhance flexibility and strength. This makes them more resistant to strong winds and less prone to damage, extending the umbrella’s lifespan.

Address: 1-13-4 Kojimachi, Shibuya-ku, Tokyo, Inabata Building 2F

▲Mabua, focusing on functional umbrellas. (Photo / from