Text & Photos: Chen Yingzhen
Waffles paired with ice cream have become a very popular afternoon tea combo in recent years. The concept of freshly baked and made-to-order has also become one of the key trends in Taiwan’s F&B scene. For the first time, COLD STONE has selected six stores nationwide to launch freshly made ice cream waffles — the HOT STONE “Hot Stone Waffle” series. With three flavors — vanilla apple, strawberry banana, and classic chocolate — the series aims to attract dessert lovers and bring in new customers.
COLD STONE launches the “Hot Stone Waffle” series in hopes of attracting more consumers who love desserts.
In addition to expanding its made-to-order offerings, COLD STONE has also introduced the world’s first proprietary-brand fruit tea, combining the two most popular beverage elements — tea and fruit. Developed in collaboration with a well-known beverage manufacturer, the product comes in two flavors: blueberry black tea and mango oolong, priced at NT$55. Zheng Tingting, Chief Operating Officer of COLD STONE Taiwan, stated that with this year's economic recovery and increased consumer spending power, pastries and baked goods have been particularly popular lately, even being freshly baked on-site in stores. As a result, COLD STONE considered building a new product line based on its existing business foundation to attract new customers, leading to the development of the HOT STONE “Hot Stone Waffle” series.
COLD STONE has also proposed various ideas for the Lunar New Year and launched festive product lines.
Additionally, with the Lunar New Year approaching, COLD STONE has come up with a variety of festive offerings. First, COLD STONE has taken last year’s highly popular sesame-flavored ice cream and elevated it by adding premium, fine bamboo charcoal powder, creating a creative “Black Gold” ice cream that excites both the taste buds and the eyes. For toppings, it uses soft and chewy mini mochi, as well as premium Japanese red beans and black sesame, offering a uniquely delightful experience. During the latter part of the holiday season, COLD STONE is launching several gift sets, including the “Spring Delight Gift Box” featuring an ice cream bowl set with an eco-friendly tote bag, the “Spring Mood Gift Box” ice cream set, the “Century Good Box” Cool Cup gift set available for pre-order at 7-ELEVEN, and the first-ever COLD STONE bunny plush toy. These are the most diverse and value-packed gifting options, especially favored by young people and office workers. In addition to the gift boxes, COLD STONE has also launched its first-ever “Cool Gold Card,” offering COLD STONE ice cream fans even more benefits.
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