By Li Xinyi, compiled and reported
In 2011, Taitung County Government held its first “Taiwan Hot Air Balloon Festival,” inviting 17 hot air balloons from 7 countries and approximately 40 international experts in hot air balloons and related airspace fields to participate. The two-month-long event attracted a total of 350,000 visitors and generated over NT$500 million in economic impact. This year, Taitung County will continue to host the Hot Air Balloon Festival and has launched the “2012 Taiwan Hot Air Balloon Festival” LOGO design competition starting today. The registration deadline is March 30, with the grand prize winner receiving a cash award of NT$60,000.
The Hot Air Balloon Festival was held on a grand scale in Taitung last year, drawing an enthusiastic response. (Photo / ScenicSpots.com, Li Xinyi)
To establish the “hot air balloon” as a new iconic image for Taitung County, the local government is once again hosting the Hot Air Balloon Festival this year along with a LOGO design contest. It aims to build Taitung’s brand image as Taiwan’s capital of hot air balloons through creative designs, which will also be used for future promotional activities, publications, and publicity.
The Hot Air Balloon Festival will be held again in Taitung County this year, with the county government offering a substantial cash prize for creative LOGO designs. (Photo / ScenicSpots.com, Li Xinyi)
The logo design competition accepts submissions from now until March 30 (Friday). Following the submission period, a public voting session via Facebook “likes” will be held, and the voting results will be incorporated into the second-stage judging scores. Ultimately, one grand prize winner, two runners-up, and three honorable mentions will be selected. The grand prize is NT$60,000, with total prize money reaching NT$100,000. The event brochure can be downloaded from the Taitung County Tourism Website (tour.taitung.gov.tw) and the official Facebook page of the 2012 Hot Air Balloon Festival.
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