As the weather gets hotter, can the overwhelming heat make you crave all kinds of frozen treats? COLD STONE has launched two new flavors, “Hospitably Delicious” and “Joyful Beat,” allowing the public to experience the great taste of American-style ice cream blended with classic local ingredients. Additionally, to celebrate its fifth anniversary, the “Colorful Ice Festival” event has officially kicked off. From April 28 for three consecutive days, enjoy a 50% discount on the classic Ours flavor in the coolers. On April 30, COLD STONE’s fifth birthday, the brand will gather all Taiwan outlets to give away 555 sets of limited-edition tea bag sets. All outlets will sing together to celebrate from 6 PM to 8 PM, sharing the classic ice cream cake and kicking off a joyful birthday atmosphere!
COLD STONE creates a 5th Anniversary Happy Song. COLD STONE team members and brand ambassadors freely dance along to the new tune. (Image provided by COLD STONE)
COLD STONE stated that in its five years in Taiwan, it has developed over 40 local Taiwanese ice cream flavors, with cumulative sales exceeding 15 million ice cream products. The diverse flavors and joyful brand experience have continued to deliver outstanding results. Therefore, for its fifth anniversary, besides offering the classic flavor of Hakka Lei Cha, it has also created its first-ever brand song “Happy COLD STONE.” This incorporates the spirit of made-fresh, creative toppings, and the unique American-style joyful experience into the melody and lyrics of the brand song!
COLD STONE celebrates its 5th anniversary with a 50% discount on classic Ours coolers for three consecutive days starting April 28. (Image provided by COLD STONE)
◎ COLD STONE 5th Anniversary Promotion Events
Cooler Ours 50% Off
1. Promotion Period: 2012/4/28–2012/4/30
2. Details: During the promotion period, buy any classic Ours cooler for takeout and enjoy 50% off, plus receive one free insulated bag.
4/30 Birthday Celebration
1. Promotion Period: 2012/04/30
2. Details: To celebrate its fifth birthday, all COLD STONE outlets will give away a limited 555 sets of exclusive 5th-anniversary tea bag sets (available with a single purchase of NT$300 or more, limited to 15 sets per outlet), creating a festive birthday vibe. From 6:00 PM to 8:00 PM, a classic ice cream cake with candles representing the age of 5 will be served. Customers will sing “Happy Birthday” together before the cake is shared on-site.
◎ COLD STONE “Colorful Ice Festival” Store Event
My Ice Cream Buddy Mini Book Activity
1. Point Collection Period: Now until 2012/6/5 (Redemption until 2012/6/12)
2. Details: During the event, purchase a medium or larger classic ice cream and receive a “COLD STONE Ice Cream Buddy Mini Book.” In addition to introducing stories about COLD STONE’s classic ice creams, this booklet allows customers to collect one stamp for every medium or larger classic ice cream purchased at full price (including coolers). Collect five stamps of the same color to redeem a small cup of classic ice cream. Collect 25 stamps to receive an additional Mine cooler (any flavor).
◎ Thank You: Spend More, Get More
1. Period: Now until supplies last
2. Details: During the event, spend NT$250 or more to purchase a limited-edition 5th-anniversary tote bag for NT$220. Limited to 3,600 bags, while supplies last.
◎ Cool Gold Give Me 5 – 2012 5th Anniversary Edition Cool Gold Card
1. Sales Period: Now until 2012/6/5; Card Usage Period: Now until 2012/12/31
2. Details: The COLD STONE 5th Anniversary Edition Cool Gold Card comes with an ice cream scent. The card is priced at NT$250 and includes one voucher for a small cup of classic ice cream (worth NT$140) and one voucher for a Natuur card (worth NT$85), both valid until 2012/12/31.
3. Promotion Details: Every Friday during the validity period, Cool Gold Cardholders enjoy various in-store discounts (April to June: Buy a large classic ice cream, get a large one free – monthly details on the COLD STONE website). Show your card to get 10% off all cakes. Also, when purchasing tickets for performances by Green Light Theater on the Era Tickets website, enter the code on the back of the Cool Gold Card to enjoy a 10% discount.
COLD STONE official website: www.coldstone.com.tw