The vibrant summer is just around the corner, and the fashionable footwear brand PLAYBOY has unveiled three brand-new shoe series—"Urban Play," "Cool Shoe Travel," and "Fashion Fetish"—to welcome this ideal travel season. Dozens of designs based on PLAYBOY’s iconic bunny logo allow consumers to freely choose between sporty-casual or modern-yuppie styles, stepping out in style all summer long. The members of Da Mouth, the brand ambassadors for PLAYBOY shoes, will continue to bring the hottest and most dynamic fashion trends in 2012, and have collaborated with PLAYBOY to release a limited-edition “Da Mouth” commemorative shoe.
Da Mouth member Aisa, widely recognized as the best-dressed in the group, introduces PLAYBOY shoes on-site. (Photo provided by GIO International Co., Ltd.)
In 2012, PLAYBOY footwear once again enlisted the trendiest pop group, Da Mouth, as their product ambassadors. Last week, they even invited the “Perfect Idol” Da Mouth to serve as guest store managers, interacting face-to-face with consumers. True to their title as the perfect “fashionable fun-lovers,” Da Mouth went all out to compete for the title of Best Store Manager, showcasing the “fun-loving” spirit to the fullest. Each member pulled out all the stops, personally presenting the limited-edition Da Mouth commemorative PLAYBOY shoes in a friendly PK showdown.
The “Perfect Idol” Da Mouth serves as guest store managers, showcasing their hottest “fashionable fun-loving” style. (Photo provided by GIO International Co., Ltd.)
Ms. Wang, who won the grand prize of NT$30,000 in shoe shopping credit through an online game, also visited the event. She purchased nearly ten pairs of the latest PLAYBOY shoes. In addition to the generous shopping credit, she was lucky enough to enjoy top-tier VIP service from GIO, personally assisted by the newly crowned “Best Store Manager,” Da Mouth member 40, who introduced the PLAYBOY shoes to her. The other group members helped with trying them on, leaving Ms. Wang utterly amazed. The impeccable styling skills of Da Mouth truly sparked lively discussions on-site.
Da Mouth members help the lucky GIO VIP winner try on PLAYBOY shoes. (Photo provided by GIO International Co., Ltd.)
This limited-edition Da Mouth series launched by PLAYBOY perfectly combines the classic PLAYBOY bunny logo with dynamic, passionate design elements, fully embodying the same vibrant image as Da Mouth—guaranteed to spark another wave of frenzied purchases.
GIO International Co., Ltd.
Official website: www.gioshoes.com.tw