For high-end digital cameras, Sony has launched the new Cyber-shot RX100, combining a large image sensor, Zeiss T* lens, and BIONZ image processing. The RX100 makes its debut with specifications that surpass the industry’s top-tier standards. From its internal imaging components to its external design, it fully meets the desires of discerning users who seek ultimate image quality, rich creative shooting possibilities, and portability. Its body is made of aluminum alloy, featuring sleek lines and an extraordinary presence, as well as an excellent grip. It is equipped with a 1-inch Exmor CMOS image sensor that is four times larger than those in typical compact cameras, offering 20.2 megapixels. It also features an F1.8 large aperture and a 3.6x optical zoom Carl Zeiss T* lens, which can easily capture exquisite shallow depth of field effects and sharp image details. The BIONZ image processor effectively reduces noise, delivering the finest night photography quality. Users can also utilize PASM manual adjustments or a variety of photo effects to create truly unique imagery. With its premium, compact design and unparalleled specifications, the RX100 will challenge various demanding shooting environments alongside its users, delivering an uncompromising vision.
The RX100 combines a large image sensor, Zeiss T* lens, and BIONZ image processing. (Image provided by Sony)
The new Cyber-shot RX100 is the most desirable and collectible digital camera both inside and out. Its compact design is timeless and stylish, featuring a high-quality and durable aluminum alloy body that catches the eye the moment you pick it up. The new camera incorporates Sony’s three core technologies, including a newly developed 1-inch large Exmor CMOS image sensor that is four times larger than those in typical compact cameras, offering 20.2 megapixels. It is paired with an F1.8 large aperture lens system and a 3.6x optical zoom Carl Zeiss T* lens, capturing extremely sharp and vivid images without missing any details, whether far or near. Even when enlarged to a great extent, the image quality remains nearly perfect, and it can create refined shallow depth of field effects and dreamy bokeh with circular apertures. In addition, Sony’s exclusive BIONZ image processor supports an ISO value of up to 25600, ensuring that even in low-light environments, the scene's layers are faithfully reproduced, recording clear and low-noise images.
Sony executives unveil the new high-end Cyber-shot RX100 digital camera. (Image provided by Sony)
Beyond delivering DSLR-level sharp image quality, the RX100 also emphasizes users’ desire for creative expression, providing a variety of flexible shooting settings to meet diverse needs. The new camera features an intuitive user interface that allows manual adjustment of PASM aperture and shutter settings, as well as manual focus. It is also equipped with two control dials and an Fn button for quick access to frequently used functions. The multiple adjustment options offer the same freedom and flexibility as a DSLR, satisfying the creative enjoyment of professional users. For those looking to create unique imagery, the new camera offers 13 photo effects, including vintage black-and-white contrast, soft focus, and toy camera, along with the ability to fine-tune based on scenes or personal style, providing abundant creative flexibility.
The RX100 features an intuitive user interface that allows manual adjustment of PASM aperture and shutter settings, as well as manual focus. (Image provided by Sony)
The RX100 also offers versatile applications. Users can take advantage of 10 frames per second continuous shooting and 0.13-second ultra-fast autofocus to precisely capture fast-moving subjects, or activate the portrait auto-cropping function to easily shoot professional-grade portraits. The new camera also includes a built-in digital level to assist with accurate composition and provides RAW file format that retains original information, offering flexibility for post-processing adjustments. Beyond still photography, the RX100 also supports Full HD 60p high-definition video recording with AVCHD encoding, allowing users to shoot and record simultaneously, fully capturing the spectacular scenes before their eyes—making it a one-device solution for mastering photography. To meet the long shooting sessions demanded by photography enthusiasts, the new camera delivers powerful battery performance, with a fully charged battery capable of taking up to 330 photos or recording 80 minutes of video, enabling users to capture every unforgettable moment at any time.
The RX100 offers 13 photo effects, including vintage black-and-white contrast, soft focus, and toy camera. (Image provided by Sony)
Additionally, Sony Taiwan Ltd. will hold a pre-order campaign from June 15 to July 4. Those who pre-order at any Sony retail store across Taiwan (excluding airport duty-free shops) will receive one exclusive NP-BX1 battery and one 16GB SD memory card SF-16UX.
Sony Taiwan Ltd.
Website: www.sony.com.tw