This summer is especially hot. Coupled with the soaring costs of fuel and electricity, "cool clothing" has emerged as a new consumer choice for beating the heat. It is projected that this year’s sales of cool-feel performance wear could top one million units, offering vast business potential. Hilltop, a leading domestic outdoor leisure brand, has launched a new line of summer performance wear with a health-conscious concept. In addition to the usual comfort and coolness of typical cool-feel garments, these pieces also offer UV protection, antibacterial deodorization, and nano-stain resistance — providing comprehensive protection against common summer skin issues. They are especially suitable for outdoor enthusiasts who enjoy activities in the hot summer months.
Wear Hilltop’s "Cold Black" performance wear to create the coolest and most rugged summer look!(Image provided by Hilltop)
Fang Shuowei, Marketing Manager at Hilltop, stated that the brand has always been dedicated to serving outdoor leisure enthusiasts, and summer is the peak season for such activities. Hilltop aims to combine high-tech functional materials with this summer’s trending designs to provide consumers with the healthiest, most comfortable, and aesthetically pleasing apparel. While the market is flooded with various types of cool-feel and cooling garments, Hilltop leverages over 20 years of experience in developing outdoor travel apparel to create a unique series of summer clothing with health-focused functionalities. Beyond just keeping you cool, these garments also offer optimal protection for your skin and body.
To address the threat of intense summer UV rays, Hilltop’s performance wear this summer not only offers UV protection, but its UPF rating exceeds 30, truly safeguarding the skin from harmful ultraviolet exposure. Its moisture-wicking and quick-drying capabilities help effectively prevent the risks of mold and eczema. The nano-stain-resistant material features a unique fine structure that prevents stains from adhering, causing them to simply slide off the surface of the garment, thereby avoiding dirt and bacteria from coming into contact with the body. Silver fiber material provides permanent antibacterial and deodorizing properties, reducing common summer issues like sweat and body odor.
The "Cold Black" technology is the most distinctive feature of Hilltop’s summer clothing. It overturns the common notion that black clothing tends to absorb heat. Hilltop’s "Cold Black" performance wear not only reflects solar heat but also blocks UV rays, achieving a UPF30 level of protection. This summer, you no longer have to worry about dark-colored clothing absorbing heat. Put on Hilltop’s "Cold Black" performance wear and create the coolest, most rugged summer image.
Hilltop’s 2012 summer collection features a British-inspired design theme, blending outdoor functionality with urban aesthetics, using vibrant contrasting colors to present a lively, energetic preppy style. (Image provided by Hilltop)
Beyond offering health-focused functionality, Hilltop also introduces different urban-style themes each season, showcasing diverse aesthetics. In line with the upcoming London Olympics, Hilltop’s 2012 summer collection takes British style as its main design theme. It combines outdoor functionality with urban design elements, featuring a tailored fit, extensive use of plaid patterns, collage motifs, and vibrant contrasting colors, delivering a lively and spirited preppy style.
Hilltop will also launch a mid-year promotion starting now until July 16th, offering discounts of up to 25% off on all apparel in the store — the perfect time for outdoor enthusiasts to refresh their wardrobes.
Hilltop
http://www.hilltop.tw