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The world’s first Simpson's flagship store opens in Beijing's Sanlitun  Brand Introduction

Published: 2026-11-08 Author: tao 👁 102 views
Last updated 2026-11-08 — The American cartoon *The Simpsons* may not have that many fans in Taiwan, but related merchandise is still loved by many. According to the Lonely Planet website, the world’s first new *Simpsons* flagship store opened on May 5 in Beijing.

▲Sanlitun Taikoo Li Shopping Center (Photo / Wikipedia)

By Rita

The American cartoon *The Simpsons* may not have that many fans in Taiwan, but related merchandise is still loved by many. According to the Lonely Planet website, the world’s first new *Simpsons* flagship store opened on May 5 in Beijing.

▲American animated series *The Simpsons* (Photo / Wikipedia)

This flagship store is located in the Sanlitun area, which used to be a rundown bar street. After being completely renovated following the 2008 Beijing Olympics, it has now become a high-end fashion hub. The store also represents multiple international brands, aiming to offer consumers high-quality goods from around the world, as well as endless surprises.

Simpson's Flagship Store
Shopping Mall: Sanlitun Taikoo Li (SLG-43)
Address: No. 19, Sanlitun Road, Chaoyang District, Beijing, People's Republic of China
Business Hours: 10 AM – 10 PM

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