Written/Compiled and reported by Chen Guanxin, MOOK Travel Life Network
The 2013 New Taipei City Pingxi Sky Lantern Festival will be held on February 14, 17, and 24. To allow more people to experience the nostalgic charm of Pingxi and participate in the touching moment of releasing sky lanterns to make wishes, the New Taipei City Tourism Bureau produced two online promotional videos and launched a “watch the video, get a gift” campaign. Netizens who watch the videos and share touching scenes and filming locations have a chance to win convenience store gift vouchers. Additionally, from February 1 to March 31, a one-day tour to visit the filming locations in person is also available, featuring two routes: “2013 Shuangxi Bicycle Trail · Pingxi Sky Lantern · Jingting Old Street Tour” and “2013 Spring Tour to Houtong · Shiding · Jingting Happiness Journey.” The cost per person is NT$990.
The Pingxi Sky Lantern Festival, combined with an online video promotion campaign, introduces an in-depth tour of New Taipei itineraries that will take visitors to the filming spots featured in the videos. (Image provided by Mook Editorial Department)
The two online promotional videos produced by the New Taipei City Tourism Bureau this time include one created in collaboration with director Chen Dapu, who directed the film “Pikachu Youth.” It incorporates Pingxi branch line attractions such as Siguangtan Bridge, Jing’an Suspension Bridge, Houtong Shrine, Jingting Railway Station, Pingxi Old Street, and Sanya Bangkong, telling a timeless love story and portraying the historic scenery unique to Pingxi. The other video invites internet celebrity Axi to parody the “Character of the Day” segment, using a modern approach to interpret the meaning of love behind the “2013 Love Character,” and encourages netizens to vote online for their chosen love character to be printed on a sky lantern and released into the sky, carrying their wishes.
To complement the video campaign, the Tourism Bureau is holding a “Watch the Video, Get a Gift” event. Netizens who join the New Taipei Travel fan page and log in to participate in the campaign by sharing “the most touching scene and filming spot after watching the video!” have a chance to win a NT$200 convenience store gift voucher. There are 50 such prizes available. In addition, the Tourism Bureau has partnered with Gui Guan Travel to launch the “Happiness Original Flavor Journey – In-Depth Tour of New Taipei, Low-Carbon Forest Breathing” tour from February 1 to March 31. Participants can visit the filming spots in person, and the first 100 registrants will also receive a limited-edition 2013 Pingxi Sky Lantern souvenir and an eco-friendly Love the Earth Lock & Lock set worth over NT$500. The discounted price per person is just NT$990. Presenting a clipped corner from the 2013 New Taipei City Pingxi Sky Lantern Festival activity brochure allows for a NT$100 cash discount. Furthermore, those who sign up for the Shuangxi–Pingxi tour will receive additional local souvenirs from the Shuangxi District Office. For more details, visit the New Taipei City Tourism website: tour.ntpc.gov.tw.
● Extended Reading: Welcome the New Year with Flower Viewing and Fruit Picking – Taipei Leisure Farms Open Throughout the Spring Festival
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