The pressure from chasing competitors continues to mount — The Lioho Hotel in Jiaoxi is next setting its sights on the family-friendly market.

▲Shen Fangzheng, CEO of The Lioho Group, points out that The Lioho Hotel in Jiaoxi will next focus on the family-friendly market.

Reported and photographed by Huang Shiyuan / Yilan

In recent years, domestic hotel chains have been actively expanding into Yilan, with major players such as Regent, Grand Hyatt, Les Suites and Far Eastern already staking their claims. Facing strong competition from these heavyweight rivals, The Lioho Hotel in Jiaoxi is also feeling the heat. Coinciding with its 11th anniversary, the hotel has launched new plans targeting the family market by adding more child-friendly amusement facilities.

 

Shen Fangzheng, CEO of The Lioho Group, stated that resort hotels are now placing increasing emphasis on the family market. Although many children love visiting The Lioho Hotel in Jiaoxi, compared to other operators, there are relatively fewer exclusive play facilities for kids. Therefore, the hotel is currently planning in this direction and considering how to add both indoor and outdoor recreational amenities suitable for children in the park and within the hotel premises.

Faced with numerous competitors, Shen Fangzheng said it’s impossible to predict what others will do. For now, The Lioho Hotel in Jiaoxi can only focus on doing its own part well, believing that service is the key factor.

On May 24, The Lioho Hotel in Jiaoxi held its 11th-anniversary party, which began with a fashion show and lecture featuring the latest 2016 collection by international fashion designer Pan Benning. In the evening, a French-style feast using local ingredients from the Lanyang Plain was served, with guest chef Chen Zhiying from The Lioho Hotel in Beitou taking the lead. Dishes incorporated local ingredients such as Datong sweet shrimp, duck preserved in wine, fresh squid, red throat fish from Nanfangao, and hot spring-grown vegetables and fruits, all presented with the refined techniques unique to French cuisine.


▲Fashion show of Pan Benning’s latest 2016 collection.


▲Main course of the Lanyang French Feast: Low-temperature roasted Matsusaka pork with white asparagus and Sanxing scallion.